Nespresso Delivers Strong 2009 Business Performance Despite Economic Downturn

By Nestle Nespresso Sa, PRNE
Sunday, March 28, 2010

PAUDEX, Switzerland, March 29, 2010 - Nestlé Nespresso SA announced strong 2009 business results, delivering
sales of CHF 2.77 billion achieving sales growth of more than 22%. In 2009,
the company also grew its retail network to more than 190 boutiques and
launched CitiZ, a new machine range, while for the first time Nespresso Club
Members exceeded seven million.

"In the context of the economic downturn, the hallmarks of the Nespresso
brand, highest quality and continuous innovation, have proved again to be our
growth engine, even in an extremely challenging year," said Richard Girardot,
CEO of Nestlé Nespresso SA.

Maintaining in 2009 its average of 30% growth since 2000, Nespresso
continues to be the fastest growing global brand in the Nestlé Group.

Unique Business Model and Core Business Competencies

"Our unique business model enables us to continue investing in growth and
quality and take a long-term view," said Mr Girardot. "Nespresso is able to
manage - and improve - quality at every stage of the value chain. Our
heritage of deep coffee expertise and constant innovation place Nespresso at
the front of an ever more competitive portioned coffee market. Nespresso
continues to earn the trust and respect of a growing global brand community
in more than 50 countries."

In 2009, the company launched Ecolaboration(TM), the Nespresso platform
for driving sustainability into all areas of its operations. This Nespresso's
commitment to ensure future growth while respecting the planet's resources
for future generations.

Outlook for 2010: Winning Formula Continues

In 2010, Nespresso is on track to deliver double-digit growth and pass
the CHF 3 billion sales milestone. To drive that growth, Nespresso will focus
on its core competences.

The company continues to aim at exceeding consumer expectations by
offering them the highest-quality coffee combined with maximum convenience.
As one example, Nespresso will combine its in-house research and development
expertise with its distinctive design capabilities to offer consumers the
most compact Nespresso machine yet while still delivering the ultimate coffee
experience wherever they are.

In 2010, Nespresso will expand its global retail network, adding more
than 30 locations with flagship boutiques including cities such as Brussels,
Munich, Miami, New York (Soho) as well as the first Nespresso locations in
Sub-Saharan Africa.

Complementing the continuing boutique expansion, "Nespresso will roll out
a new customer service model, starting by renewing the sensory and brand
experience in our boutiques", said Mr Girardot. "We will then extend our
boutique team's passion to serve and share to our Customer Relationship
Centres and match it with a dynamic new e-commerce platform. This will
renovate all three Nespresso distribution channels and consumer contact
points."

About Nestlé Nespresso SA

Nestlé Nespresso SA, the worldwide pioneer and market leader
in highest-quality premium portioned coffee, introduces consumers to the
world's finest Grand Cru coffees to be enjoyed in the comfort of their own
homes and savoured outside the home, in locations such as gourmet
restaurants, upscale hotels, luxury outlets and offices. As a company,
Nespresso is driven by core competencies that enable it to create highest
quality Grand Cru coffees, long lasting consumer relationships, and
sustainable business success. The Nespresso offer focuses on its unique
Trilogy, the unmatched combination of exceptional coffee, smart and stylish
coffee machines and personalised customer service. Together, these three
elements deliver moments of pure indulgence - the Nespresso Ultimate Coffee
Experiences. Headquartered in Paudex, Switzerland, with more than 4 500
employees, Nestlé Nespresso SA sells products in more than 50 countries
directly to its customers. At the end of 2009, it operated a global retail
network of more than 190 exclusive boutiques in key cities around the world.
For the fourth consecutive year, Nespresso is one of the fastest growing
brands within the Nestlé Group and one of its "billionaire brands". In 2009,
Nespresso achieved global sales of CHF 2.77 billion, maintaining an average
annual growth rate of 30 percent since 2000. For more information, visit
www.nespresso.com.

    Contact:
    H.-Joachim Richter
    Director, Corporate Communications
    Nestlé Nespresso SA
    Phone: +41-21-796-96-20
    E-Mail: hans-joachim.richter@nespresso.com

Contact: H.-Joachim Richter, Director, Corporate Communications, Nestlé Nespresso SA, Phone: +41-21-796-96-20, E-Mail: hans-joachim.richter at nespresso.com

YOUR VIEW POINT
NAME : (REQUIRED)
MAIL : (REQUIRED)
will not be displayed
WEBSITE : (OPTIONAL)
YOUR
COMMENT :