New IEC International Standard Approved Under Leadership of Haier for Multimedia Gateway in Home Networks

The Haier-led 'Home Network Standard Industrialization Alliance' Granted International Standard by the International Electrotechnical Commission (IEC) for Its U-Home Technology

QINGDAO, China, May 14, 2010 - Haier, the world's largest white goods brand, leads the "Home Network
Standard Industrialization Alliance" that was recently granted an
international standard for its innovative U-Home technology for networked
home appliances by the International Electrotechnical Commission (IEC).
Project IEC 62514, "Multimedia Gateway In Home Networks - Guidelines",
submitted by the Alliance, successfully passed the FDIS (Final Draft
International Standard) vote at the end of April 2010.

The standard was accepted with 100% approval by the IEC's TC100
(Technical Committee 100) national members whose scope is the standardization
of audio, video and multimedia systems and equipment. The newly approved
standard describes the general guidelines for typical applications of the
home multimedia gateway in home networks supporting IP networking. The
document specifies recommended functions and services to be supported by the
home multimedia gateway. It also specifies a central management model in home
network supporting various interfaces in LAN side and WAN side.

"Haier is proud to be part of the first Chinese IEC international
standard in the home networking field. It is a testament to our focus on
innovation and to making the lives of our customers around the world easier
and better by providing revolutionary solutions for everyday life," said Ms.
Zhang Tieyan, Director of Haier Global Branding Operation and Haier
spokesperson. "U-Home technology has now become the standard for home network
systems ensuring the seamless use and trade of intelligent home appliances
throughout the world."

U-Home, which stands for "Ubiquitous Home," accompanies users as they go
through their daily lives both in and outside the home. It keeps them
connected to the world when at home and connected to their home when outside.
By using the internet, mobile communication and fixed telephone connections,
U-Home equipped home appliances such as refrigerators, air conditioners, and
washing machines allow users to communicate and use them anytime and anywhere
remotely. U-Home assists users in many ways, from automatically turning off
lights and turning on security systems when leaving home, to monitoring the
refrigerator content by cell phone, making grocery lists a thing of the past.
When it is time for bed, television and lights are automatically shut off and
curtains are drawn automatically. U-Home makes life easier and more
convenient than ever before.

About Haier Group Co. Ltd

Founded in Qingdao, Shandong province, China, in 1984 under the
leadership of ZHANG Ruimin, its current Chairman and CEO, Haier is the No. 1
home appliances brand in the world and China. Haier products are distributed
in more than 160 countries and regions in North America, Europe, the Middle
East, Asia and Africa. Global revenues amounted to RMB 124.3 billion (USD
18.2 billion) in 2009. Haier employs more than 60,000 people, including
10,000 outside China.

For more information, please contact:

    Ms. ZHANG Bin
    Haier Group Co. Ltd
    Tel: +86-532-8893-6105
    Email: zhangbin@haier.com

    Mr. Simon VERICEL
    Hill and Knowlton China
    Tel: +86-10-5861-7570
    Email: simon.vericel@hillandknowlton.com.cn

Ms. ZHANG Bin of Haier Group Co. Ltd, +86-532-8893-6105, zhangbin at haier.com; or Mr. Simon VERICEL of Hill and Knowlton China, +86-10-5861-7570, simon.vericel at hillandknowlton.com.cn, for Haier Group Co. Ltd