New Mobile Consumer Report from Oracle Shows Data Use is Increasing at a Rapid Pace as Tablets, Smartphones and Apps Saturate Wireless Space

Monday, October 31, 2011

Study Suggests Opportunities for Communications Service Providers to Enhance the Mobile Commerce Experience Across all Touch Points and Drive Mobile Security Education

Redwood Shores, Calif. – October 31, 2011

News Facts

Today Oracle announced the results of its “Opportunity Calling: The Future of Mobile Communications – Take Two ( ” report, which surveyed more than 3,000 mobile phone consumers worldwide to examine their mobile phone use habits, interest in new mobile technologies and expectations for service providers.
The survey is a complement to Oracle’s first study, “Opportunity Calling: The Future of Mobile Communications ( ,” which was released in September 2010.

Key Findings

Data is in demand: Sixty-nine percent of global mobile phone users report using a smartphone and 47 percent of mobile users have increased their data usage in the past year – a larger percentage than text or voice.
Technology is outpacing expectations: In 2010, more than 50 percent of respondents thought their mobile phone would replace their camera, MP3 player or GPS device within five years. By 2011, 43 percent of respondents already replaced their camera, 34 percent their MP3 player and 24 percent their GPS device with their mobile phone.
Apps are adding up: Consumer demand for apps is growing significantly. Fifty-five percent of respondents have downloaded a free app and 25 percent have paid for an app on their mobile device. In addition, demand for apps is spreading from phones to other mobile devices, particularly tablets. Fifty-seven percent of respondents already own a tablet device or plan to purchase one in the next 12 months, even though the technology is in its infancy.
Security concerns linger: While consumers are becoming more comfortable with location-based services and online banking, they have security concerns. Sixty-eight percent of respondents do not believe, or are unsure, whether information stored or transmitted from their mobile device is secure.
Mobile purchasing habits: More consumers are continuing to leverage their mobile devices for retail activities. Thirty percent of mobile phone users comparison shop on their mobile device, while 24 percent read customer reviews and 14 percent have scanned a QR code in an advertisement or article. But, when it comes to shopping for phones, 84 percent of respondents prefer to purchase in store.
To access the full report – which delves extensively into mobile phone use preferences, security concerns, consumer purchasing habits, motivations for change and family data plan demand, as well as key differentiators between various global regions – visit

Supporting Quotes

“Customer demands continue to evolve rapidly. To maintain a competitive advantage, communications service providers must invest in information technology solutions that provide them the most flexibility and agility, enabling them to rapidly deliver innovative services or to adopt new business models as new opportunities arise. Providers also have an enormous opportunity to enhance their customer relationships by engaging with them at every touch point, leveraging their dynamic role in consumers’ shopping experience, and providing valuable information about usage, new services and mobile security,” said Bhaskar Gorti, senior vice president and general manager, Oracle Communications.

Supporting Resources

    Oracle Communications (

    Full Report: Opportunity Calling: The Future of Mobile Communications – Take Two (

    2010 Press Release: New Report Shows Mobile Consumers Eager for New Technologies, Still Covet Service and Price (

    2010 Full Report: Opportunity Calling: The Future of Mobile Communications (

Oracle Communications on YouTube (

Oracle Communications on Diigo (

Oracle Communications on Facebook (

Oracle Communications on Twitter (

Oracle Communications on LinkedIn (

About Oracle Communications

Only Oracle’s software and systems span the communications industry technology landscape — from carrier-grade servers, storage and IT infrastructure, to mission-critical business and operational support systems and service delivery platforms; from business intelligence applications and retail point-of-sale solutions to the Java platform running on more than two billion mobile and handheld devices.  Oracle helps 100 of the world's top 100 service providers innovate and exploit new business models, build strong, profitable customer relationships, and streamline operations. For more information, visit

About Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center.  For more information about Oracle (NASDAQ:ORCL), visit ( .


Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

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Katie Barron Janice Hazen

Oracle O’Keeffe & Company

+1.202.904.1138 +1.443.759.8151