New White Paper From 2bm Highlights the Increasing Importance of Data Centre Power Monitoring

New White Paper Provides Businesses With Step-by-step Guide to Achieving Intelligent, Reliable and Accurate Server Power Monitoring

NOTTINGHAM, England, February 21, 2011 - 2bm, an innovator in data centre power monitoring, www.2bm.co.uk
has launched a new White Paper to aid IT Managers wrestling with the problem
of how to implement a server power monitoring
(www.2bm.co.uk/products/Server_Power_Monitoring) solution with minimal
or no disruption to daily operations.

Data centre power monitoring
(www.2bm.co.uk/products/Data_Centre_Power_Monitoring) has been much
discussed over recent years but without necessarily providing IT Managers
with real, practical answers to many of the key questions. The 2bm White
Paper, entitled 'Power Monitoring in the Data Centre' explores the answers to
these questions and outlines the benefits of implementing a server power
monitoring solution within the data centre to ensure IT managers have the
most appropriate data to make informed decisions regarding power usage and
environmental monitoring.

Mark King, Director, 2bm, comments, "The reduction of excessive power
consumption is becoming a major government initiative - with organisations
failing to comply with the CRC Energy Efficiency Scheme requirements facing a
potentially significant levy. Real-time and accurate data centre power
monitoring is therefore essential, but with traditional metering technology
requiring downtime, data centre managers have simply been unable to achieve
the in-depth insight required, opting instead for temporary or best guess
solutions."

King continues, "Most data centre managers simply have no way of
accurately ascertaining the energy efficiency of data centre equipment. Most
rely on either portable plug-on clamp-meters that can provide just a snap
shot of energy consumption at any one time, or the best guess calculation
based on the information provided by equipment manufacturers. This is simply
not good enough, organisations cannot manage any power hungry environment
such as a data centre effectively without accurate insight into consumption
at rack/cabinet level."

The 2bm White Paper discusses the latest generation of non-intrusive
monitoring tools which can be deployed without requiring any system downtime.
Within just three days, the average medium-sized data centre can be set up
with server power monitoring and metering technology, providing managers with
real-time access to in-depth and accurate energy consumption information.
Critically, this technology can be used at rack level, providing
unprecedented insight into energy requirements of servers, storage area
networks and switches, as well as the attendant supporting equipment, such as
lighting and air conditioning, that will enable the controlled reduction of a
data centre's Power Usage Effectiveness (PUE) rating.

King concludes, "Knowledge is power but, ironically, without server power
monitoring the appropriate decision making knowledge won't exist. To ensure
IT Managers have the most appropriate data to make informed decisions
regarding power usage, environmental monitoring and power monitoring should
be carried out alongside each other in the data centre. Data centre power
monitoring must become a priority for organisations if they are to gain a
tighter control on their energy consumption."

Summary

For a full copy of the 2bm White Paper on Power Monitoring in the Data
Centre please visit: www.2bm.co.uk

About 2bm Limited

Nottingham-based 2bm is an innovator in the provision of data centre
products and services, offering UK-wide, complete installation and in-house
project management from concept through to completion. 2bm's full service
offering is enhanced by its dedicated team of installation engineers who
ensure projects are delivered on time and on budget, with minimal disruption
to day-to-day data centre operations.

2bm prides itself on the delivery of best practice, focusing on the
efficient layout and distribution of IT equipment within the data centre,
covering current and future business needs, IT technology trends and their
implication on future data centre capacity requirements.

2bm has built its continued success on recommending only best-of-breed
solutions. These innovative offerings are based upon a clear understanding of
its client's requirements, which are either supplied as part of a strong
relationship with strategic business partners or from its own growing
portfolio of products like the 2bm iMeter - a highly advanced environmental
and power monitoring solution. All these products have been selected because
they offer real value for money whilst minimising the impact on the
environment - through reduced power requirements and lower carbon emissions.

The majority of 2bm's implementations are in the major conurbations -
London, Manchester, and Birmingham - however, from its base in Nottingham it
is able to support customers across the whole of the UK maintaining 200+
implementations, which are predominantly in the financial services, education
and local government sectors.

    For further information, please contact:

    Nicola Miller/Kieran Kent
    The itpr Partnership
    t. +44(0)1932-57-88-00
    www.itpr.co.uk

For further information, please contact: Nicola Miller/Kieran Kent, The itpr Partnership, t. +44(0)1932-57-88-00