Next Generation Call Tracking Solution AdInsight Clarity Goes Live at Ad:Tech London

MANCHESTER, England, September 20, 2010 - AdInsight, the UK's leading phone call tracking provider, is officially
releasing its new visitor level call tracking solution, AdInsight Clarity, at
Ad:Tech London on 21st September 2010.

AdInsight Clarity offers the next generation of call tracking. It uses an
advanced proprietary system that understands how visitors interact with a
website. It can then accurately determine which website visitor is calling,
how that visitor found the website, including the exact keywords they
searched for, and what web pages they looked at before, during and after they
made an offline telephone enquiry.

AdInsight is also the first UK call tracking company to integrate with
Google Adwords E-Commerce tracking, allowing pay-per-click advertisers to
fully understand how paid search is contributing to their offline
conversions.

The Google Adwords e-commerce integration allows pay-per-click
advertisers to see how many calls their Adwords campaigns are generating; the
average number of paid click throughs that occur before the visitor calls the
business; the value of the sales made on the calls; the various Adwords
visitor paths taken before the call - including which campaigns, ad groups
and keywords triggered the paid adverts and the exact search queries used
before the visitor called.

The company has been beta testing the software since June and has already
seen huge demand for the solution.

Richard Hamnett, co-director at AdInsight, commented: "We are absolutely
delighted with the response to AdInsight Clarity - For a product which has
not yet been officially released, we have seen enormous interest and tens of
new accounts from both in-house and agency marketing teams. Now that the
product is live, we are anticipating further demand across all sectors."

Ross Fobian added: "With AdInsight Clarity companies are able to truly
understand how their online marketing is affecting their offline conversions
at a very granular level. For many businesses this has been a crucial missing
metric for far too long."

AdInsight has already experienced success with its original tracking
package, winning Best Newcomer at the Big Chip awards in 2009. Company
directors, Ross Fobian and Richard Hammett were also selected as finalists
for the Shell LiveWIRE Young Entrepreneur of the Year Award 2009.

Please visit adinsight.eu/clarity for more information.

Notes to editor:

AdInsight is the leading telephone sales, lead and call tracking solution
in the UK. It is used by a wealth of businesses looking to optimise the
performance of all their advertising investments to help generate more sales
and leads.

Contact: Richard Hamnett, +44(0)8449-10-90-20, info at adinsight.eu