Novelis Announces Price Increase on Aluminium Rolled Products in Europe

ZURICH, March 30, 2011 - Novelis today announced that it is increasing the prices of the
speciality sheet products that it sells to European distribution and
industrial customers. The company's fabrication charge will increase by up to
120 Euros per tonne, depending on the product.

(Logo: photos.prnewswire.com/prnh/20100527/CL11716LOGO )

The price change is effective immediately for all new orders booked and
for all shipments on or after July 1, 2011. Orders currently under a fixed
contract are not affected by this announcement.

"This increase reflects the prevailing tight supply situation and strong
demand," said Tadeu Nardocci, senior vice president of Novelis Inc. and
president of Novelis Europe. "Furthermore, due to the overall market
background combined with the general upward trend in metal costs and
premiums, we continue to tighten our payment and other commercial terms."

Novelis is the leading supplier of high quality aluminium sheet to the
European market.

Forward-Looking Statements

Statements made in this news release which describe Novelis' intentions,
expectations or predictions may be forward-looking statements within the
meaning of securities laws. Examples of forward-looking statements in this
news release include Novelis' expectations regarding the amount of the
fabrication charge increase. Novelis cautions that, by their nature,
forward-looking statements involve risk and uncertainty. We do not intend,
and we disclaim any obligation, to update any forward-looking statements,
whether as a result of new information, future events or otherwise. Important
risk factors which could impact outcomes are included under the caption "Risk
Factors" in our Form S-4 filed with the Securities and Exchange Commission on
February 11, 2011.

About Novelis

Novelis Inc. is the global leader in aluminium rolled products and
aluminium can recycling. The company operates in 11 countries, has
approximately 11,600 employees and reported revenue of $8.7 billion in its
2010 fiscal year. Novelis supplies premium aluminium sheet and foil products
to automotive, transportation, packaging, construction, industrial and
printing markets throughout North America, South America, Europe and Asia.
Novelis is a subsidiary of Hindalco Industries Limited (BSE: HINDALCO), one
of Asia's largest integrated producers of aluminium and a leading copper
producer. Hindalco is a flagship company of the Aditya Birla Group, a
multinational conglomerate based in Mumbai, India. For more information,
please visit www.novelis.com.

Joan Chesney, +44-1789-414-737, joan.chesney at novelis.com