Novelis Wins Fujifilm Supplier Award

Leading Aluminum Company named Preferred Supplier

ATLANTA, May 24, 2010 - Novelis announced today that it has won Fujifilm USA's Aluminum Supplier
Quality Award and has been named Fujifilm's Preferred Supplier for aluminum
sheet in both North America and Europe. The company's preferred status was
marked by the signing of a new long-term contract for the supply of premium
lithographic-quality sheet to Fujifilm's Graphic Systems business, which
makes equipment for the printing and publishing industries.

(Logo: www.newscom.com/cgi-bin/prnh/20070809/NOVELISLOGO )

"Novelis is committed to going the extra mile to remain the partner of
choice for our customers," said Tadeu Nardocci, senior vice president of
Novelis Inc. and president, Novelis Europe. "We are delighted that our
quality and service have been recognized by Fujifilm."

Frank Rill, general manager of Novelis' Lithographic and Foilstock Value
Stream added: "We look forward to bringing further innovative product
solutions and service enhancements during the period of the new contract,
which sees a substantial increase in the level of our business with this
blue-chip customer."

The Fujifilm Supplier Quality Award for 2009 was presented by the North
American operations of Fujifilm's Graphic Systems business in recognition of
the superior quality of aluminum lithographic sheet produced by Novelis. That
quality has a direct impact on Fujifilm's operational efficiency as well as
on the performance of its products.

A key factor in Fujifilm's decision to designate Novelis as Preferred
Supplier was the innovative service package introduced last year under which
Novelis has reduced its product delivery time. Indeed, Novelis delivers the
majority of the material supplied to Fuji within just two weeks from receipt
of order, which is much shorter than industry standards. The company worked
closely with Fujifilm and other key customers and used its expertise in Lean
Six Sigma to become the first supplier to offer such a system for this
market.

In addition to the increase in the level of business, the Preferred
Supplier status accorded to Novelis by Fujifilm's North American and European
operations provides for joint work in areas such as logistics, supply chain,
quality, innovation, service and e-business. Those efforts will be overseen
by a combined Fujifilm/Novelis steering committee.

Novelis is a leading supplier of aluminum sheet to lithographic plate
producers around the globe from its rolling and technology complex in
Gottingen, Germany. Lithography is the most popular form of printing, with
precise quality standards and very exacting requirements for the material
used. In order to meet those needs, the metal supplied by Novelis has
specific metallurgical, surface and flatness properties.

About Novelis

Novelis Inc. is the global leader in aluminum rolled products and
aluminum can recycling. The company operates in 11 countries, has
approximately 12,000 employees and reported revenue of US$10.2 billion in its
2009 fiscal year. Novelis supplies premium aluminum sheet and foil products
to automotive, transportation, packaging, construction, industrial and
printing markets throughout North America, South America, Europe and Asia.
Novelis is a subsidiary of Hindalco Industries Limited (BSE: HINDALCO), one
of Asia's largest integrated producers of aluminum and a leading copper
producer. Hindalco is a flagship company of the Aditya Birla Group, a
multinational conglomerate based in Mumbai, India. For more information,
please visit www.novelis.com.

Media Relations: Corporate, Charles Belbin, +1-404-814-4260, charles.belbin at novelis.com, or Europe, John Gardner, +41-44-386-2155, john.gardner at novelis.com, or Investor Relations: Isabel Janci, +1-404-814-4730, isabel.janci at novelis.com