Oticon Intiga Wins Prestigious iF Product Design Award 2012

KONGEBAKKEN, Denmark and LONDON, November 4, 2011 -

Oticon Ltd today announced that new Oticon Intiga has won the internationally recognized iF Product Design Award 2012. Oticon’s latest advanced technology hearing instrument was honored for its outstanding design by the prestigious competition that drew more than 4,000 entries from 48 countries.  

“We are pleased that this year’s iF Design Awards have recognized Oticon Intiga as an example of world-class product design,” said Oticon’s General Manager, Alistair Tait. “When we created Intiga, our goal was to design an innovative hearing solution that would maximize first time user acceptance and benefits. We knew that in addition to outstanding audiological performance, Intiga’s look and feel would be critical to attracting first time users. The iF Design Award confirms our belief that Intiga offers first-time users a discreet, aesthetically appealing hearing.”

Oticon’s product development team tested a variety of design and approaches to create Intiga’s subtle organic form and snug fit. The sleek, modern hearing device’s naturally rounded shape follows the physical contours of the ear and features a clean and unbroken surface. The re-designed tube fits close to the ear and skin, making the wire virtually invisible not only to users but also to others. Intiga’s improved shaping, softer wire and greater length variety combine to ensure increased retention, stronger cosmetic appeal and more individualized fitting.

Intiga is the world’s smallest fully wireless hearing solution. The fully binaural wireless system housed in Intiga’s miniature shell allows two Intiga instruments to work together to analyze the sound environment. The product development team was able to maintain Intiga’s discreet size by precisely positioning mechanical elements and powering the small, highly efficient RISE 2 platform with a 10A battery, the smallest commercially available.

“We have based Intiga’s unique design and premium audiology on end-user insights to ensure that hearing care professionals find it easier than ever before to increase trust, gain first time user acceptance and prepare people new to hearing solutions for long term positive outcomes,” said Alistair.

For more information on Oticon Intiga, please visit www.oticon.co.uk or www.the-now-effect.co.uk  

About the iF Design Awards

The iF product design award is among the world’s most important awards for innovative product design. Internationally recognized jurors, consisting of designers and entrepreneurs, engage in critical discussion and debate to select the winning products from competing entries originating from more than 48 countries. Since its inauguration in 1953, the iF design award has been an enduring accolade for outstanding design. Companies and design studios use the iF seal as a visible symbol of product and service quality.

+44(0)1737-780434, ma@oticon.co.uk

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