Phitek Partners with Leader in Japanese Electronic Components

By Phitek Systems Limited, PRNE
Sunday, January 24, 2010

Hosiden Corporation announced as preferred partner for manufacturing Phitek's patented active noise reduction technologies

LONDON, January 25 - Phitek Systems Limited, the global leader in electro-acoustic
technologies, announced today that its Component Technologies Business Unit
has certified Hosiden Corporation, a leading Japanese electronics
manufacturer, as preferred partner of Phitek Systems' Active Noise Rejection
(ANR(TM)) technology.

The Component Technologies Business Unit (CTBU) is one of Phitek's new
divisions specialising in electro-acoustic and semi-conductor technologies
that can be used across various form factors and platforms in mobile music.

Hosiden's Mobile Music customers feature among the biggest, global names
in the handset and portable media-player markets.

Dr. Ben Skelton, General Manager of CTBU, says that Phitek is delighted
that Hosiden has completed the qualification requirements to become an
ANR(TM) preferred partner.

"By obtaining Phitek ANR(TM) Preferred Partner Certification, Hosiden is
announcing to Mobile Music original equipment manufacturers (OEMs) that it is
fully ready to design and manufacture a range of best-in-class noise
cancellation products based on Phitek's award-winning ANR(TM) technology,"
says Skelton.

Today's announcement is the latest step in a wider relationship between
Phitek and Hosiden. Hosiden also manufactures Phitek's ANR(TM) Capsules
(patented electro-acoustic module technology). These capsules are used by
product designers and manufacturers at other companies to develop noise
cancellation headphones and earphones with guaranteed performance and
scalability in manufacturing.

"We selected Hosiden as our ANR(TM) Capsule manufacturer because we
recognised a high level of manufacturing expertise and attention to quality.
We're naturally thrilled to formally recognise that Hosiden has reached the
highest standards of ANR(TM) product design and manufacture, based on
Phitek's components. This partnership and certification means that the market
has additional confidence in selecting Phitek ANR(TM)," says Skelton.

Tomohiko Kamimura, Senior Executive Officer of Hosiden Corporation says
that completing the qualification requirements of the Phitek ANR(TM)
Preferred Partner programme is a natural development.

"Hosiden has long understood the value proposition of ANR(TM).
Understanding this when we started supplying ANR(TM) Capsules to Phitek,
we're extremely pleased to now be able to provide complete ANR(TM)-based
audio accessories directly to our customers as a Phitek ANR(TM) Preferred
Partner," says Kamimura.

"Our customers are some of the largest players in this market, so when we
embark upon a new product development with a customer we need to be assured
of success in manufacturing as well as in engineering. Phitek ANR(TM)
provides guaranteed performance and low-risk product development and
manufacturing, which all enable a confident market launch," says Kamimura.

Hosiden expects to be shipping their first ANR(TM)-based earphone
products in early 2010.

About Phitek Systems Limited

Phitek Systems is the world's leading supplier of electro-acoustic
technologies for audio enhancement and active noise cancellation. Focused on
innovation and invention, Phitek provides global customers with creative
solutions for the effective reduction of ambient noise based on its patented
Active Noise Rejection (ANR(TM)) technology.

Phitek ANR(TM) was originally developed for use in commercial passenger
aircraft where background noise is insidious leading to hearing loss, fatigue
and stress. Today, Phitek ANR(TM) is used by more than 50 airlines worldwide,
servicing more than 15 million passengers each year. The technology works by
measuring the noise field close to the ear and then calculating an
"antinoise" response which is sent to the headphone speaker. The noise and
antinoise signals combine to yield near silence. Phitek ANR(TM) is very
effective at reducing background noise and unlike alternatives tunes its
response to suit prevailing noise conditions.

Beyond aviation Phitek ANR(TM) technology is utilized by many of the
biggest brands in audio and mobile music and has been recognised by leading
publications including Wired Magazine, PC Magazine and Macworld as
"best-in-class". Phitek's impressive portfolio of patented solutions spans
commercial aviation, consumer audio and mobile telephone segments in both
in-ear, and on-ear formats. The company recently joined CSR's Bluetooth
eXtension partner programme and is active in developing world first solutions
for Bluetooth monaural and binaural applications.

Phitek is headquartered in Auckland, New Zealand with sales offices
located in Hong Kong, San Jose - California, Ottawa, Canada, Tokyo, Japan,
and Taipei, Taiwan. For more information about Phitek Systems Limited please
visit www.phitek.com

About Hosiden

Since Hosiden was founded in 1947, Hosiden has, by utilizing its
technology, developed many products including connecting components such as
connectors and switches, acoustic components, electro-magnetic components,
LCD devices and assembled products incorporating those components. Hosiden
continues to contribute to the development of society and industry as a
versatile component manufacturer.

In this era of digital networks, Hosiden is doing research to develop
solutions for the requirements of the future. These requirements will require
both new technologies and new combinations of existing technologies from the
consumer electronics, information, communication, audio-visual, and
automotive electronics. Hosiden will continue to meet our customers'
requirements with technology that we develop and enhances our ability to
recommend innovative solutions.

Hosiden has also strengthened its manufacturing and sales network by
creating a global network based on the principle of "production and sales in
the market".

In addition, Hosiden remains committed for environmental preservation
activities under healthy and powerful management while maintaining our
competitiveness.

Hosiden will continue to grow and aggressively strive to exceed
customers' expectations.

Mark Donaldson, CEO of Phitek Systems Limited, +41786124479, or Dr. Ben Skelton, General Manager of CTBU, Phitek Systems, +86-13923754892, or Julien Leys of JML Communications, +64-21-655-598

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