Playcast Media Announces Partnership With Playfect, Leading Providers of Video Game Accessories for Game Platforms and Consoles

LONDON, June 29, 2010 - Playcast Media, the world's leading video games streaming provider, has
announced a partnership with Playfect, a leader in games accessories
solutions. The partnership allows Playcast to offer TV operators a wide range
of game controllers as part of its comprehensive end-to-end solution. The
Playcast/Playfect portfolio includes various types of peripherals, ranging
from traditional game-pads, through driving kits, motion sensing controllers,
fitness accessories and a variety of musical instrument controllers.

Guy de Beer, Playcast CEO: "The game controllers are an essential part of
the overall gaming experience. With this partnership, TV operators can now
benefit from a complete games-on-demand kit which can be easily integrated
with an existing set top box. Playfect were the natural fit for our solution,
as they combine high-end controllers which are fully customizable to the
operator's branding and packaging needs. One other important benefit for our
PayTV partners is the affordable price, which compares to TV remote controls
currently distributed by operators."

Liran Arkavia, VP sales & Marketing of Playfect: "The partnership with
Playcast allows us to enter the mass media market and extend our reach
significantly beyond the retail space. With our diverse and wide range of
products we can provide every Playcast service subscriber with a whole
bouquet of affordable peripherals to facilitate any and all types of gaming
experiences."

About Playcast:

Playcast is the world-leader of TV on-demand, console free video-game
streaming technology.

Playcast Media delivers high-quality console-free video gaming directly
through existing Cable and IPTV set-top boxes and is the first
gaming-on-demand technology for Cable and IPTV in the world.

www.playcast-media.com

About Playfect:

Playfect(TM) manufactures, develops, designs and markets video game
accessories for game platforms and consoles. Their products are sold in more
than 20 countries worldwide. Playfect(TM) offers a rich and varied range of
products in tune with the latest trends and fashions in the video game
industry. The company's innovative product and packaging design have made a
significant impact on the increase of sales within the industry's retail
markets. The experienced and innovative Playfect(TM) team will be announcing
further cutting-edge video game accessories in the future.

www.playfect.com/AboutUs

    Contact:

    For: further information, photographs and interviews contact:
    Kate Hawthorne: Hatricks Public Relations Tel: +44-20-7351-3352
    Email: admin@hatricks.co.uk www.hatricks.co.uk

For: further information, photographs and interviews contact: Kate Hawthorne: Hatricks Public Relations Tel: +44-20-7351-3352, Email: admin at hatricks.co.uk www.hatricks.co.uk