Playfish Announces First Social Game for iPhone and iPod Touch

AUSTIN, Texas - Who Has The Biggest Brain? Enables Friends to Play Together Through
Facebook Connect Anytime, Anywhere

Playfish, one of the largest and fastest growing social games companies,
today announced its popular title, Who Has The Biggest Brain?, is available
now on iPhone(TM) and iPod(R) touch. Who Has The Biggest Brain? features
Facebook(R) Connect and enables friends to play together anytime, anywhere.

Playfish has five of the 10 most popular social games on Facebook and
more than 60 million registered players are currently enjoying the company’s
games with their friends around the world. The addictive brain training game
Who Has The Biggest Brain?, played by more than 15 million people since
launching on Facebook in late 2007, is available today from Apple’s App
Store.

“Bringing Who Has The Biggest Brain? to iPhone and iPod touch is a
natural extension of our mission to change the way the world plays games by
creating experiences that are more social and connected,” says Kristian
Segerstrale, CEO of Playfish. “In addition to Facebook and other social
utilities, we believe iPhone and iPod touch represent the next generation of
entertainment platforms.”

Who Has The Biggest Brain? for iPhone and iPod touch enables players to
compete with their real-life friends by allowing them to compare their brain
size through a series of engaging mini games. Gameplay is optimized
specifically for Apple’s innovative Multi-Touch user interface.

Who Has The Biggest Brain? is available for US$4.99 from Apple’s App
Store on iPhone or iPod touch at www.itunes.com/appstore.

About Who Has The Biggest Brain?

Think you are smart? Play this highly addictive brain training game
against friends to prove it! Who Has The Biggest Brain? offers players and
their opponents 12 mini games, 27 brain types and a variety of unlockable
achievements.

More information about Playfish games can be found at www.playfish.com.

About Playfish

Playfish, one of the world’s largest and fastest growing social games
companies, creates games for people to play together using social networks
and platforms such as Facebook, MySpace, Bebo, Yahoo!, iPhone and iPod touch.
The company’s mission is to change the way people play games by creating more
social and connected experiences. With 5 of the ten most popular social games
on Facebook, based on monthly activity, Playfish titles are enjoyed by more
than 25 million people every month and 4.5 million every day. Since 2007,
over 60 million people have installed Playfish games to compete against their
friends. Playfish is backed by Accel Partners and Index Ventures, and has
offices in London, San Francisco, Beijing and Tromso, Norway.

Facebook(R) is a registered trademark of Facebook Inc. Playfish and Who
Has The Biggest Brain? are registered trademarks of Playfish. All other
brands are trademarks of their respective companies.

Source: Playfish

Kristian Segerstråle of Playfish, +44(0)20-3239-9981, kristian.segerstrale at playfish.com, or Rachel Bremer of Spark Public Relations for Playfish, +44(0)207-253-9897, rachel at sparkpr.com