Glam Media Launches GlamAdapt - The Industry's First Third Generation Ad Serving Platform Built for Brands - Bringing Emotion & Accountability to Display Advertising

Glam Introduces the First "Advertising Apps Platform" with AdMeld, Bluekai, comScore, Dynamic Logic, Eyeblaster, Pictela, Pointroll, Quantcast and Symphony IRI Group as Anchor Partners

SILICON VALLEY, California and NEW YORK, June 9, 2010 - Glam Media, Inc. (www.GlamMedia.com), the number one vertical media
company for women online, today announced the launch of GlamAdapt
(www.GlamAdapt.com), the revolutionary ad serving platform built for brands.
GlamAdapt has been designed from the ground up to help bring emotion and
accountability to display ads. GlamAdapt is the next step in Display
Advertising, ushering in a new era of emotional advertising by simplifying
the entire digital advertising process and integrating the most innovative ad
technologies.

For users, GlamAdapt provides ads that sizzle-that are relevant, engaging
and fun.

For publishers, GlamAdapt provides premium ad solutions to help derive
greater value for their quality content, engaged audiences and social
interactivity.

For agencies and advertisers, GlamAdapt offers a simple end-to-end
integration answer for all digital brand advertising-providing the first
"multi-targeting" across display, video, mobile, iPhone, iPad, SmartPhones,
and other devices to over 100 Million Internet users.

For developers the open "Advertising Apps Platform" allows easy
integration of partner products and technology, creating instant scale and
distribution for innovative solutions.

GlamAdapt is designed to be used with industry standard Agency products
such as DFA, Atlas and EyeBlaster. For Publishers, GlamAdapt can be used a
full alternative to Google DoubleClick.

"After years of trying to meet brand advertising goals using old ad
platforms designed for clicks, Glam came to the conclusion that we needed a
completely new third generation ad platform that was built for emotional
digital branding," said Samir Arora, chairman and CEO, Glam Media. "After an
extensive search, we realized the only way we would get a new platform-is if
we built it. Today, after 18 months of endless engineering during the
downturn, we are delighted to launch the world's first ad platform designed
ground up for highly engaging brand advertising online."

Glam is also launching the industry's first open "Advertising Apps
Platform" that provides API's for seamless integration of ad technology and
data providers. Anchor partners include the leading innovators in Advertising
Technology: Admeld, Bluekai, comScore, Dynamic Logic, Eyeblaster, Pictela,
Pointroll, Quantcast and Symphony IRI Group.

"Successful marketing combines art and science, emotion and data," said
Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivaKi. "GlamAdapt
is revolutionary because it gives marketers and their agencies the ability to
combine these worlds with ease while furthering technology innovation that is
so crucial to the future of online growth."

GlamAdapt, one of the best kept secrets through its launch today, is live
and at scale, using an advanced cloud-based Software as a Service
architecture-deployed by over 1,000 Publishers with more than 500 of the Top
brand advertisers-reaching over 100 Million users globally in 20 countries.

"GlamAdapt is the first platform designed with the idea that for
effective Brand Advertising, the ad server needs to know more than clicks,"
said Fernando Ruarte, Founder and Chief Technology Officer, Glam Media.
"Glam's mission is to build the world's best brand ad serving platform-going
back to its roots of being a Silicon Valley technology innovator."

For more information on GlamAdapt, please visit www.GlamAdapt.com.

About Glam Media

Glam Media is the pioneer of vertical media that connects the world's top
brand advertisers with targeted vertical audiences online. Glam invented the
first commercial Blog Network in 2005 to harness the power of Social Media
for Brands. Since then, it has exploded to a reach of 81 million unique
monthly visitors in the US and 164 million users globally.

Glam Media is the #1 comScore Community web property targeting Women, the
#8 publisher in all online Display and a Top 10 Adweek Display Ad Publisher.
Recently, Glam Media was named the world's most innovative media company by
Fast Company Magazine. Glam Media has more than 1,500 publishers organized in
vertical networks: Glam.com for Women, Brash.com for Men and Tinker.com for
real-time Social Media.

Glam Media is headquartered in New York City, New York and Silicon
Valley, California, with offices in Chicago and Los Angeles, and
internationally in London, Munich, Hamburg, Berlin, Tokyo and Paris.

UK Contact Information: Braben PR; Richard Lambert and James McKeown, both at E: Glam at braben.co.uk, T: +44-0-20-7025-8021