Plex to Enable Next Generation of NetCast(TM) Connected TVs

SAN FRANCISCO and BERLIN, September 3, 2010 - Today, Plex (www.plexapp.com), a leading software provider of an
open platform for media management and consumption, announced the
availability of the newest version of its service. Plex/Nine is the first
open, three-screen media platform (PC, TV and mobile) designed to simplify
and improve the way people experience personal, commercial and streaming
content sources across a range of connected devices. Additionally, the
company revealed that LG Electronics will be integrating the Plex platform
technology into its 2011 NetCast(TM) enabled HDTVs and Blu-ray devices,
making media and applications accessible through a range of products.

"After considering many alternative solutions, LG Electronics chose to
utilize Plex's media server platform technology as a part of its next
generation NetCast(TM) enabled home entertainment products because of the
breadth of available applications and content and the ease of developing new
services," said Hojun Nam, Director of LCD TV R&D at LG Electronics. "Plex's
capabilities offer our customers' additional methods of displaying their
content on LG's next generation TVs and that is exciting to us."

With its rapidly expanding open platform, Plex is the first and only
truly comprehensive digital media management solution that spans both
personal and online content. The solution's simple-to-use and intuitive user
interface allows consumers to search, navigate, consume, store and sync
digital content from multiple platforms and devices. It requires no
additional hardware or technology knowledge, ensuring even the most novice
user will easily be able to access their favorite TV programs, movies, photos
and more - no matter where they are or what device they want to access it
with.

"Plex was developed to provide a simple solution for navigating an
increasingly complex digital media landscape. As our access to a greater
variety of high-quality content continues to grow and we create more of our
own content, it is clear that we need a new way to enjoy and provide a
consistent experience across the expanding universe of disparate content
sources," said Cayce Ullman, CEO and co-founder, Plex. "Plex enables LG to
more easily offer a wide variety of content sources to consumers using the
NetCast(TM) services."

Compatibility with mainstream mobile devices, such as iPad, iPod Touch
and iPhone products, and soon to be announced Android based products
including mobile phones and tablets, ensures that the Plex solution is the
industry's first truly integrated three-screen media platform, allowing a
seamless experience across devices and media sources. Plex's mobile
compatibility also allows users access to their content from anywhere, making
content consumption and management seamless across all device types -
whenever and wherever users prefer.

"We've been working hard to build this killer platform, and we have an
amazing community who has enabled access to over 100 online content sources
to date," noted Elan Feingold, CTO, Plex. "It's exciting that this content
will now be available in a seamless manner on LG's 2011 NetCast(TM) enabled
TVs and Blu-ray players."

Third-party developers and owners of content have the ability to develop
Plex plug-ins, which will then be available to all Plex users across all
devices. Currently, there are over 100 plug-ins available through Plex's
service including iTunes, Netflix, CNN, Revision3, YouTube, and many others.
Plex for OS X is downloadable for free, with a Windows version to be
available later this year. For more information, please visit
www.plexapp.com.

About Plex:

Plex was founded in 2009 by several technology veterans looking to
fulfill the promise of a seamless digital media lifestyle. Plex Media Center,
the flagship product, is an easy-to-use software solution that allows
consumers to access digital media from a wide variety of sources. The Plex
platform also enables content providers to make their content easily
available across a range of devices. For more information, please visit
www.plexapp.com.

More information for developers can be found at dev.plexapp.com.

Paul Brady, Intersect Communications for Plex, +1-646-491-2777, paul at intersectcom.com