PlumChoice Acquires Tific AB

By Plumchoice, PRNE
Tuesday, May 10, 2011

Technology Acquisition Ushers in New Paradigm of Technology Care Service 2.0

BILLERICA, Massachusetts and GOTHENBURG, Sweden, May 11, 2011 - Remote technology service pioneer PlumChoice announced today it has
acquired the Swedish company Tific AB, the leader in automated IT support
solutions. The acquisition brings together PlumChoice's award-winning
platform for delivering remote service relationship management with Tific's
self-service and self-healing IT tools to create a new technology care
paradigm. This new integrated continuum of support protocols will enable
companies to more efficiently provide their customers with full-spectrum,
scalable technology care service solutions that start before the first
service call and end with a comprehensive whole home or small business
technology care solution.

PlumChoice's patented SAFElink(TM) platform enables large companies such
as ISPs, OEMs, wireless providers and retailers to efficiently launch a
premium service business that drives customer satisfaction and loyalty. With
its proven technology and infrastructure, PlumChoice has become the
recognized leader in the premium technology care market with its focus on
CSAT and effective service delivery. Having already developed the capability
to resolve the most complex consumer and small business technology issues
remotely, PlumChoice will leverage this acquisition to extend its innovative
service and platform to help companies further reduce their Tier 1 service
costs and improve customer experiences.

Tific's automated IT support solutions are used by some of the largest
U.S. and European companies to automatically diagnose and resolve technical
problems and help technicians perform their work more efficiently and
effectively. The integration of PlumChoice's premium service platform
provides a seamless solution to access live expertise and support for
programming and deployment of tools when needed-either by end-users or
tech-support professionals. Likewise, Tific's service automation portfolio
provides PlumChoice with instant access to world-leading support tools that
fit perfectly into PlumChoice's existing consumer and SMB premium support
service offering.

This new solution overcomes obstacles in the tools-only deployment model
with a more comprehensive service model that offers greater revenue potential
for corporate partners with the ability to accelerate performance, reduce
unnecessary issue escalation and streamline resources for more efficient

"Tific tools provide services to tens of millions of users worldwide with
a terrific reputation for innovative problem solving. Tific shares our
'Service 2.0' vision for successful service solutions that combine excellent
tools to solve problems automatically and assist with the ongoing support of
more complex issues," said PlumChoice CEO Ted Werth, the pioneer in premium
technology services. "By joining forces, PlumChoice will continue to deliver
the leading service platform."

The market has matured over the past 24 months with increasing demand for
automation mixed with service. "The combination of PlumChoice's service
innovation, tremendous reach and reputation for high-quality services with
Tific tools will dramatically accelerate Tific's growth," said Par Ribbner,
former CEO of Tific, who will take on the dual roles of President of Tific
and Senior Vice President at PlumChoice. Tific will operate as a separate
unit. "With the acquisition and growth investment from PlumChoice, our team
is energized and excited about the opportunity to expand in the U.S. and
capitalize on the market opportunity for Service 2.0."

"The acquisition of Tific provides PlumChoice with significant
capabilities," said Kurt Scherf, Vice President and Principal Analyst, Parks
Associates. "PlumChoice's acquisition of EveronIT earlier this year enhanced
its capabilities to address the unique needs of small- and medium-sized
businesses, an area of increasing focus for technical support service
providers. Tific's service automation portfolio is an example of a key
technology need for service delivery suppliers both on a U.S. and an
international basis. Our recent research shows this market growing
dramatically and this type of combination will position PlumChoice even
further into a leadership position."

About PlumChoice

PlumChoice is setting a new standard of customer care with its Service
2.0 approach that has reinvented the way technology care is provided to
connected homes and small businesses. As the largest independent technology
care provider in the industry, PlumChoice pioneered the remote technical
services business in 2001, providing 24×7 online repair and assistance for
digital devices through local industry-certified agents. With the addition of
its patented SAFElink(TM) service relationship platform, PlumChoice now
offers a fully integrated and highly secure solution for service providers
and other business partners, working under their brand names to provide them
with new sources of revenue and cost reduction. PlumChoice's services can be
delivered remotely or on-site as a one-time incident, bundled with
products/services, or subscriber-based solution. Covered devices include PCs
and Macintosh(TM) computers, laptops, netbooks and mobile phones, TVs and
home theater systems, routers and servers, networks, security systems,
consumer electronics, software, peripherals, iPhones and other devices. For
more information, visit, call +1-866-811-3321 or

For PlumChoice, Michael Phelan; Executive Director of Marketing, +1-866-811-3321 ext. 2142; mphelan at, or for Press, Belinda Rooney, SSPR, +1-866-811-3321, pr at

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