Point Hotel in Edinburgh Launches New Loyalty Smart Card With sQuid

EDINBURGH, Scotland, January 5, 2011 - The Point Hotel, have announced the launch of new loyalty cards using
contactless smartcard technology from sQuid, introducing two new sQuid cards;
The Point Hotel Loyalty Card & Ambassador Card.

The Point Hotel Loyalty Card will give card holders GBP1.00 of rewards
for every five pounds spent, which can be redeemed on food and drink in the
hotel restaurant or bar.

The Ambassador Card entitles cardholders to benefits throughout the year
such as special offers, invites and treats and the Point Hotel is currently
offering complimentary breakfast, lunch or dinner, plus a night's stay with
breakfast as a welcome gift.

General Manager at the Point Hotel, Ronald Little said, "We are very
excited about launching a choice of loyalty cards to our customers.

"As well as rewarding our loyal customer we can encourage them to come
back again and again by offering unique rewards available only to card
holders."

sQuid offers a breakthrough in multi-purse smartcard loyalty and payment
services, as it enables customers to have two purses on one card; one for
making payments with pre-loaded money, and one for storing their loyalty
rewards.

The accounts can be managed using an online account, where users can top
up their cards, and view transactions on both purses to keep track of what
they are spending, as well as how much they are being rewarded.

John Gallacher, Regional Manager for sQuid in Scotland, said, "The Point
Hotel in Edinburgh is a prestigious hotel and a natural fit for sQuid and we
look forward to working together to bring real loyalty to their valued
customers."

    squidcard.com/loyaltyatthepoint
    squidcard.com/ambassador

    Download a copy of this press release at squidcard.com/news

    Contact

    Bede Feltham, Marketing Director, sQuidcard
    squidcard.com
    T: +44(0)20-8339-2111
    E pr@squidcard.com

Contact: Bede Feltham, Marketing Director, sQuidcard, T: +44(0)20-8339-2111, E pr at squidcard.com