Pool Pro Office releases mobile app for pool builders

Press Release

Merritt Island, Florida- December 12, 2010
Pool Pro office announces the development and release of the first mobile marketing and customer care app for iPhone/ iTouch users for pool builders. Pool Pro Office is the pool industries leader in providing technology solutions to assist pool builders in marketing and management of construction projects.

Personal Touch Assistant
Implemented at American Pools & Spas

Offering the Ultimate in Customer Care and Service

Orlando, FL – December 12, 2010 – American Pools & Spas, Central Florida’s leading pool builder, announces the release of their mobile marketing and customer care app using Personal Touch Assistant. American Pool & Spas is the first pool builder to offer an app and to implement Personal Touch Assistant offering customers the ultimate pool buying and construction experience. The app is available on Apple’s App Store as a free download. To get the latest version go to:
itunes.apple.com/us/app/american-pools-spas/id349399573?mt=8

The American Pools & Spas app is designed for families that are considering building a new swimming pool, spa or backyard entertainment center, renovating an older pool or need service on their existing pool.

Designing and building a backyard oasis is one of the most exiting and rewarding home improvement projects imaginable. Creating and enjoying a backyard paradise creates lasting memories of family fun and relaxation. It also promotes a healthier lifestyle and will increase the beauty and value of a customer’s home.

The American Pools & Spas app assists pool buyers in choosing a pool design, pool equipment, and pool options and takes them through the process of building their dream pool. Some of the features include:

• Introduction (Get to know us)
• Photo Galleries
• Virtual 3D Gallery
• Pool Design Process
• Getting Started
• Construction Process
• Project Management and Communications
• Standard Pool Equipment
• Optional Pool Equipment • Product Videos
• Testimonials
• Child Safety
• Pool Financing
• Why Choose Us
• And many other features and information to assist in creating an enjoyable experience in making a backyard dream become a reality.

As part of their standard equipment the purchaser of a pool from American Pools & Spas receives an iPod Touch interactive customer care device, the Personal Touch Assistant. It provides the customer with the ultimate mobile customer care and service while building and enjoying your pool for life. Provides the customer with two-way communications with American Pools & Spas and assist the customer with all your pool needs during and after construction. Some of the features include:

• Thank You Letter
• Your Team Contact Information
• Project Information
• Project Status Report
• Project Photos
• Customer Care Manual
• Progress Payments
• Make a Payment • Request Service or Warranty Calls
• Pool Safety and Maintenance
• Automate Pool with Personal Touch Assistant
• Customer Survey
• Newsletters
• Contact Us with a touch of Personal Touch Assistant for all pool questions or needs.

Further updates to the technology behind Personal Touch Assistant will include Mobile Commerce, online pool store and Mobile Pool Care assisting the customer with all of their pool needs.

About American Pools & Spas
American Pools & Spas
7320 Narcoossee Road
Orlando, FL 32822
407-847-9322
Website: www.american-pools.com
Email: info@american-pools.com

About Pool Pro Office
Pool Pro Office
PO Box 542942
Merritt Island, FL 32953
321-574-0358
Websites: PersonalTouchAssistant.com or poolprooffice.com
Email: sales@personaltouchassistant.com