PR Newswire Announces Partnership With Telnic

Telnic's .tel Domains Provide a New Method for Online Contact Management

LONDON, December 7 - PR Newswire, the global leader in news distribution services, today
announced it has entered into a partnership with Telnic Limited
(www.telnic.tel), the registry operator for the new .tel top level
domain (TLD), which allows companies and individuals to create a virtual
vCard or contact directory that enables users to easily and instantly
"click to connect" via their preferred device.

To view the Multimedia News Release, please click:

www.prnewswire.com/mnr/prne/telnic/37554

This agreement allows PR Newswire to offer .tel domains to its clients
and journalist contacts at reduced rates. PR Newswire customers using .tel
domains will benefit from enhanced search engine optimisation (SEO), a
central location to store contact information in an easily accessible manner
and a fast, easy method to provide contact information during a crisis
situation.

"As news is increasingly consumed from a number of different devices, the
ability for a journalist to 'click to connect' with an organisation or for a
customer to instantly connect to make a purchase, has become ever more
important," said Nick Gynne, PR Newswire's UK & India Sales Director.
"Because users can track referrals through .tel domains, communicators will
be able to more easily measure the impact of their news and track return on
investment. We look forward to seeing our customers take advantage of all of
the benefits that .tel domains provide."

New and existing .tel domain owners will receive discounts on PR
Newswire's Online Visibility Package (OVP), a service that delivers news to
Internet portals including Yahoo! Finance, AOL and thousands of other
websites, databases and online services, making it easy for domain owners to
communicate new .tel addresses to target audiences. .tel owners wishing to
take advantage of the OVP service can reference their .tel domain name when
speaking with a PR Newswire representative to automatically receive an
exclusive OVP discount every time they want to deliver a message to their
audiences.

"A .tel domain enables PR Newswire clients to provide audiences with a
direct connection to key contacts in just one click," said Justin Hayward,
Communications Director at Telnic. "We are excited to introduce this service
to PR Newswire customers and are pleased that .tel domains will gain
increased visibility through PR Newswire's industry leading distribution
services."

Telnic was nominated for this year's World Technology Awards, as well as
the InfoCommerce Group Models of Excellence. For more information on .tel
domains, visit telnic.tel.

About PR Newswire

PR Newswire is the global leader in innovative communications and
marketing services, enabling organisations to connect and engage with their
target audiences worldwide.

Through its multi-channel distribution network, audience intelligence,
targeting, and measurement services, PR Newswire helps corporations and
organizations conduct rich, timely and dynamic dialogues with the media,
consumers, policymakers, investors and the general public, in support of
building brands, generating awareness, impacting public policy, driving
sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR
Newswire connects customers with audiences in more than 170 countries and in
over 40 languages through an unparalleled network of offices in 16 countries
across North and South America, Europe, Asia, and the Middle East, and via
unique affiliations with the leading news agencies across the globe. PR
Newswire is a subsidiary of United Business Media Limited, a leading global
business media company that serves professional commercial communities around
the world. For more information, go to www.unitedbusinessmedia.com.

About United Business Media Limited

UBM focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and monetization
of B2B communities and markets. UBM's businesses inform markets and serve
professional commercial communities - from doctors to game developers, from
journalists to jewelry traders, from farmers to pharmacists - with integrated
events, online, print and business information products. Our 6,500 staff in
more than 30 countries are organized into specialist teams that serve these
communities, bringing buyers and sellers together, helping them to do
business and their markets to work effectively and efficiently. For more
information, go to www.unitedbusinessmedia.com.

About Telnic Limited

Founded in 2000, Telnic Limited is the UK-based registry operator and
sponsoring organisation for the new .tel sponsored top level domain (sTLD).
Telnic Limited were recently named winner in the BCS & Computing UK IT
Industry Awards. For more information, please visit telnic.org or find
contact information at telnic.tel

    Contact:

    Samantha Proctor
    Director of Marketing Communications EMEA
    PR Newswire
    Tel.: +44-207-454-5115
    Email: samantha.proctor@prnewswire.co.uk
    www.prnewswire.tel

Video:
www.prnewswire.com/mnr/prne/telnic/37554

Contact: Samantha Proctor, Director of Marketing Communications EMEA, PR Newswire, Tel.: +44-207-454-5115, Email: samantha.proctor at prnewswire.co.uk