Prevx Partners With Sainsbury's Finance in the Fight Against Online Fraud

Further Security and Protection Provided to Sainsbury's Online Banking Customers

DERBY, July 28, 2010 - Internet and PC security specialist Prevx today announced that it is
partnering with Sainsbury's Finance to offer the bank's 1.4 million customers
free protection from online fraud. By joining the Prevx SafeOnline Partner
Programme, Sainsbury's Finance can now offer customers complete confidence
when using the internet by mitigating the risk of online fraud attacks such
as phishing, DNS poisoning, screen grabbing, man-in-the-browser and keystroke
logging.

Sainsbury's online banking customers can now download the award winning
Prevx SafeOnline technology completely free and ensure their personal
information, including passwords and payment card details, is protected at
all times across the internet. In addition, Sainsbury's Finance customers
will receive vital information educating them about the importance of
securing their online lifestyles.

"As a leading supermarket bank serving the needs of consumers up and down
the country, we feel we have a duty to ensure people know how to stay safe
when servicing their credit card and savings accounts online," commented
Stuart McKeggie, Head of Credit Cards at Sainsbury's Finance. "Maintaining
the trust and confidence of our customers is critical; so providing the best
possible security we can, at no extra charge, is very important to us."

The Prevx SafeOnline solution is designed to let customers browse the
internet securely. An added benefit is that it also helps to instill a sense
of personal awareness of security by alerting online customers to threats to
their PC.

With Prevx SafeOnline, Sainbury's Finance is taking a very different
approach to addressing the online fraud issue. Firstly, the technology can be
downloaded in seconds and is designed to complement a customer's existing
Anti-Virus (AV) software, boosting security defences without affecting the
performance of their PC. Secondly, customers receive free protection not just
on the Sainsbury's Finance website and Sainbury's online store but also on
all other websites they choose to protect, including social networks where
people share personal information, thus helping to prevent identity theft.

Mel Morris, CEO at Prevx said: "In an age where many PCs are connected to
the internet 24 hours a day, protecting the browser is absolutely critical.
It's not just about protecting individual websites from cybercriminals. To
truly combat online fraud, PCs must be protected on all websites at all
times. There is no reason why the internet should be synonymous with online
fraud - consumers should be able to browse safe in the knowledge that their
personal information is still private. This is why we're delighted to provide
Sainsbury's Finance customers with the technology and most importantly
know-how to do just that."

To find out more about Prevx and its SafeOnline Partner Programme visit
www.prevx.com/safeonline

About Prevx

Prevx specialises in internet and PC security, leveraging the world's
largest cloud-based threat database with knowledge of more than 140 million
software applications and 40 million known malicious objects, supported by
the most powerful automated malware research operation. We target the
multiple faces of e-crime by helping customers boost malware defenses with a
layered security solution that is based on a real-time and sustainable
anti-malware model for detecting and removing security threats. Based in
Derby, UK, the company was founded in 2001 as Immunify and rebranded as Prevx
in 2005. For more information, please visit our website: www.prevx.com

Sainsbury's Finance:

To view our latest press releases and product information, please visit
the Sainsbury's Finance online media centre at
www.sainsburysfinance.co.uk/media.

Sainsbury's was the first major British supermarket to open a bank,
commencing trading in February 1997. Benefiting from a fantastic, trusted
brand that enables us to combine the shopping experience with personal
finance, Sainsbury's Finance provides a range of quality products including
insurances, credit cards, savings and loans. Our proposition is to make
shopping more rewarding by offering customers great products at fair prices,
while consistently rewarding shoppers for their loyalty and being easy to do
business with at all times. Our products consistently top Best Buy tables and
regularly win awards for quality, price and service.

Sainsbury's Finance recent awards include Best Overall Online Provider,
Best Direct Personal Loans Provider, Best Online Credit Card Provider, Best
Online Life Insurance Provider, Your Money 2010

Sainsbury's Finance is a joint venture between J.Sainsbury plc and Lloyds
Banking Group.

For further information and general Sainsbury's Finance enquiries
customers can call the freephone number on +44(0)500-40-50-60 or visit
www.sainsburysfinance.co.uk

Contact: Lorna Hughes, lorna@sparkcomms.co.uk, +44(0)207-436-0420

Contact: Lorna Hughes, lorna at sparkcomms.co.uk, +44(0)207-436-0420