Prevx Appoints Christopher Bolin as President

By Prevx, PRNE
Monday, October 4, 2010

Ex McAfee CTO Takes Executive Role at Internet and PC Security Pioneer

DERBY, England, October 5, 2010 - Internet and PC security specialist Prevx today announced the appointment
of security industry pioneer and veteran Christopher Bolin as President.
Coming from traditional antivirus and software security firm McAfee, Bolin's
move to Prevx further validates the company's technology lead in the
provision of the world's most scalable and effective cloud-native
anti-malware technologies.

With 19 years experience in leadership roles within the security
industry, Bolin held senior positions at both McAfee and Symantec. During
this time he developed partner relationships with almost every large security
company or provider in the world. As CTO and Executive Vice President of
Worldwide Product Operations at McAfee he helped grow security product yearly
revenues from $300 million to over $2 billion. His teams spanned 14 countries
and comprised thousands of security experts. Bolin has regularly spoken and
evangelized worldwide about the role of security in all computing
environments. His experience covers everything from home users to large
military, government and corporate malware defense initiatives. He has
received a series of awards and acknowledgments as a top technology
innovator.

"Three decades of rapidly evolving cyber crime has created a frightening
paradigm. Consumers and enterprises are protected by products from vendors
who are only now realizing that marketing success renders technology
innovation virtually irrelevant to their pursuit of profits," said
Christopher Bolin, President at Prevx. "Industry claims that we are safer now
than ever are just plain wrong and create a false sense of security. In fact,
the past two years have seen the volume of malware threats exceed the
cumulative total of the preceding 30+ years. The traditional approach to
malware defense has passed the point of diminishing returns. Whilst a couple
of vendors are just beginning to recognize this problem, the industry has
several fundamental challenges to address:

    - Today's malware research is failing at an alarming rate. More threats
      are being missed and those that are caught are being uncovered days and
      weeks after they have already achieved their aim

    - Security technology is too cumbersome and unwieldy, making it too
      difficult to deploy and manage and too expensive to run for both
      consumers and enterprise

    - New vulnerabilities are being found and exploited by cyber-criminals
      almost every day, making zero-day threats almost a guaranteed win for
      criminals

    - Manual research can no longer keep pace with sophisticated cyber crime,
      which so easily avoids detection through simple techniques such as code
      obfuscation and geographically or contextually sensitive malware, which
      appears benign in the research lab but is totally malicious on a user's
      PC

    - The need to leverage dynamic real-time threat information gathered from
      PCs and endpoints to instantly identify, understand, react to and block
      new threats

I have searched for the innovation in this industry and it is lacking.
Today's anti-malware industry is more about clever marketing than
revolutionary technology."

Bolin continued: "I came to Prevx because Mel Morris gets it. He
understands the power of the Cloud and that in the war on malware, only
computers can outsmart computers. Prevx has been on my radar for some years
now. This team invented the concepts of cloud AV, centralized intelligence
and automated malware research and has refined these techniques over many
years. It is driving a step change in the anti-malware industry's
historically linear evolution. An approach that has been further ratified by
Symantec's recent Ubiquity announcement, which is certainly a step in the
right direction, when it becomes available "over the coming year" with very
similar features extensively used by Prevx 3.0 for 2 years now.

The solution is already breaking the mold. In contrast to the 50-plus
megabyte products from other vendors, its sub-1 megabyte security agent is
super lightweight, ultra fast, unobtrusive, responds in real time and does so
on a massive scale, supported by sophisticated and highly scalable
cloud-based intelligence and automated malware research. This represents a
total paradigm shift that is a significant change to the fight."

As President at Prevx, Bolin will now be responsible for overseeing and
accelerating the company's growth based on the forthcoming Prevx 4.0 product
set.

"We are extremely proud to announce Christopher's appointment as
President and board member," said Mel Morris, Prevx CEO. "Having personally
known Christopher for many years, it is truly an honor to have such a
high-caliber industry pioneer on board as Prevx continues to grow in size and
strength. For Prevx, Christopher's move is yet another endorsement of our
approach. Today's cyber criminals are waging a sophisticated, technology-led
war on three fronts; social engineering, zero-day exploits and state of the
art covert techniques that make traditional malware research increasingly
blind to their attacks. Prevx 4.0 has been explicitly designed to fight back
on all three fronts. We do it with a unique combination of high performance
and low client PC resource usage - even compared with Prevx 3.0, let alone
the 'bloatware' offerings of some of our competitors.

As a result of these developments and with Christopher's help we are
confident that we can play an important role in protecting consumers,
businesses and governments against the dangers of cybercrime in the 21st
century."

About Prevx

Prevx specializes in internet and PC security. We target multiple facets
of cyber-crime with products and services that help consumers, banks,
enterprise and Government organizations improve their protection beyond that
offered by conventional antivirus. Our technology utilizes cloud based
security intelligence which feeds and feeds off the World's smallest, most
powerful PC security agent. Based in Derby, UK, the company was founded in
2001 as Immunify and rebranded as Prevx in 2005. For more information, please
visit our website: www.prevx.com

    Press Contact:

    Satyen Dayal - Spark Communications for Prevx
    Email: satyen@sparkcomms.co.uk
    Tel: +44(0)207-436-0420

Press Contact: Satyen Dayal - Spark Communications for Prevx, Email: satyen at sparkcomms.co.uk , Tel: +44(0)207-436-0420.

YOUR VIEW POINT
NAME : (REQUIRED)
MAIL : (REQUIRED)
will not be displayed
WEBSITE : (OPTIONAL)
YOUR
COMMENT :