Professional Skin Care Market Rebounds in Europe and the United States in 2010, According to Latest Kline Research

By Kline Company, PRNE
Wednesday, March 16, 2011

PARSIPPANY, New Jersey, March 17, 2011 - A rise in visits to professional outlets for skin care treatments in 2010
gave way to sales growth for the global professional skin care products
market. While Japan remained flat with 0.1% growth, Europe recovered in 2010,
posting a 3.0% increase following a 3.3% decline in 2009, and sales in the
United States
increased by 2.7% in 2010, according to the recently released
study Professional Skin Care 2010 Global Series: Market Analysis and
Opportunities (www.klinegroup.com/reports/y562l.asp) by worldwide
consulting and research firm Kline & Company (www.klinegroup.com/).

Most of the leading professional skin care companies enjoyed respectable
sales gains in 2010. Brands from the medical care providers channel reaped
the strongest growth, with SkinMedica and SkinCeuticals posting double-digit
gains. Market leader Obagi, entrenched in the medical care providers segment,
maintained its leading position in the U.S. market, experiencing a 13% sales
gain for the year.

In the highly fragmented markets of Europe and Japan, Guinot was the
leading brand in 2010. While some brands are well established in a single
professional channel, such as Sothys and SkinMedica, an increasing number of
professional skin care brands adopt multi-channel strategies.

Spas and salons remains the largest purchase channel in the United
States
, but market share for the channel continues to decline due to stiff
competition from other channels and the general market for facial treatment
products. Beauty institutes are the leaders in both Europe with 59% and Japan
with nearly 68% of market share. Spurred by customers' trust in doctor's
knowledge in managing various types of skin problems, the medical care
providers channel has grown the most in 2010 across all regions.

A number of professional outlets are now offering non invasive
alternatives to invasive cosmetic procedures. Marketers also want to appeal
to a wider group of consumers, such as teenagers, mature clients, pregnant
women, and men, by expanding their portfolio with specifically targeted
product lines.

"Looking ahead, there are several areas that marketers should take into
consideration for future planning," suggests Karen Doskow, Industry Manager
at Kline's Consumer Products Practice. "They should be working closely with
accounts to help them adapt to the new consumer demand and stock the products
that will cover the most prevalent of skin care concerns." Introducing
smaller sizes of products for retail to appeal to a more frugal consumer
would be another strategy to consider, Karen points out.

As predicted with Kline's FutureView forecasting model, the industry
experienced a slight but recognizable growth in 2010. Over the next five
years the market is expected to increase at a compound annual growth rate of
4.2% in Europe, 6.7% in the United States, and 2.6% in Japan.

Professional Skin Care China will be released in May 2011.

Kline is holding a free online conference on the professional skin care
products market on March 30, 2011 - Register to attend.
(https://klinegroup.webex.com/mw0306lc/mywebex/default.do?nomenu=true&sit
eurl=klinegroup&service=6&main_url=https%3A%2F%2Fklinegroup.webex.com%2Fec060
5lc%2Feventcenter%2Fevent%2FeventAction.do%3FtheAction%3Ddetail%26confViewID%
3D768598216%26siteurl%3Dklinegroup%26%26%26)

Professional Skin Care 2010 Global Series: Market Analysis and
Opportunities (www.klinegroup.com/reports/y562l.asp) examines the
categories and brands sold in professional outlets such as spas and salons;
dermatologists' and plastic surgeons' offices, and beauty institutes. It also
captures sales for professional brands through the retail purchase channel.

About Kline

Kline is a worldwide consulting and research firm dedicated to providing
the kind of insight and knowledge that helps companies find a clear path to
success. The firm has served the management consulting and market research
needs of organizations in the chemicals, materials, energy, life sciences,
and consumer products industries over 50 years. For more information, visit
www.klinegroup.com.

    For more information, contact:
    Vera Sandarova
    Marketing Communications
    +420-222-316-282
    Vera.Sandarova@klinegroup.com

Vera Sandarova, Marketing Communications, +420-222-316-282, Vera.Sandarova at klinegroup.com

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