HBA Global Member of U.S. DOC International Buyers Program

By Hba Global, PRNE
Monday, February 28, 2011

Beauty & Personal Care Event to be Promoted in 77 Countries as a Top Source for Product Development Innovations

NEW YORK, March 1, 2011 - HBA Global Expo & Conference (www.hbaexpo.com) is one of a select
group of trade shows to be chosen by the U.S. Department of Commerce's
International Trade Administration to participate in its International Buyers
Program (IBP) for 2011. Taking place June 28-30, 2011 at the Javits Center in
New York, HBA Global will be promoted by U.S. consulates and trade missions
worldwide and foreign delegations will come to the event to meet directly
with U.S. suppliers of packaging, raw materials, ingredients and private
label/contract manufacturing services.

The IBP was created to highlight the top international trade
opportunities in this country to the international business community, and to
match buyers from other nations with suppliers based in the United States The
IBP benefits U.S. firms exhibiting at these select events and provides
practical, hands-on assistance through export counseling and market analysis
to U.S. companies interested in exporting.

HBA Global was selected to participate in the program based upon meeting
a wide range of selection criteria, including:

    -- Being recognized as a leading international event within the beauty
       and personal care industry
    -- The industry it serves has high export potential
    -- Taking place in New York City, HBA is held at a facility of
       world-class caliber capable of logistically accommodating an
       international audience of both exhibitors and visitors
    -- HBA will also offer a matching system to bring together international
       buyers and suppliers.

In addition, as part of the IBP, HBA Global will operate an International
Business Center during the show staffed by country and industry experts from
the U.S. Commercial Service. In this new area, foreign delegations will be
able to meet with U.S. exhibitors, obtain assistance identifying potential
business partners, and use the facility as a launching pad for successfully
"navigating the show." The International Business Center will also offer
interpreters, hands-on export counseling, marketing analysis, private meeting
rooms and a lounge area.

"HBA Global is proud to be part of the 2011 International Buyers Program.
For three days in June, our U.S. exhibitors will be able to meet face-to-face
with prospective foreign buyers and hopefully increase their export potential
in multiple markets," said Jill Birkett, Brand Director, Beauty & Wellness.

In support of its IBP status, HBA Global will also be producing a two-day
Global Perspectives Conference as part of its educational programming
(www.hbaexpo.com/educate_confprogram) during the event. This
conference will kick-off with a trend setting perspective on the global
cosmetics market. Other sessions will focus on the best methods for forming
global partnerships and taking products internationally, as well as providing
detailed information about a number of the most important worldwide markets.

A HBA Export Directory will be available for international buyers and
will features the new products and innovations on display at HBA Global for
cosmetics, fragrance, personal care, and skin care product development. Only
HBA Global exhibitors (www.hbaexpo.com/2011exhibitors) can participate
in the IBP as suppliers and meet with the foreign delegations during the
show. For more information on exhibiting contact the HBA Sales Department at

About HBA Global Expo & Conference

HBA Global Expo & Conference (www.hbaexpo.com) produced by UBM
Live, is the most important product development source–from concept to
market– for the cosmetics, personal care, skin care, fragrance and wellness
industries and features more than 600 educational and exhibitor partners.
Exhibitors include international suppliers of raw materials and ingredients,
packaging materials and components, dispensing systems, private label and
contract manufacturers and testing equipment. The three-day conference
program is renowned for providing cutting-edge information on the latest
industry trends, new product developments, marketing and branding know-how,
as well as the latest in organics, package design, global distribution, and
technical advancements. Connect with the HBA Global communities on Facebook
(www.linkedin.com/groups?about=&gid=1856844&trk=anet_ug_grppro) and
Twitter (twitter.com/hba_events).

Annie Scully, ascully at hbaexpo.com, +1-845-368-0608

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