Prudential Full-Year Results 2010 Interviews With CEO and CFO

LONDON, March 9, 2011 - In a video interview with financial broadcaster www.cantos.com,
Prudential's Group Chief Executive Tidjane Thiam explains the rationale
behind the 20% hike in the Pru's dividend:

"We set the dividend after having looked at our growth opportunities. And
we have many of those, particularly in Asia. We can invest our shareholders'
funds with rates of returns largely in excess of 20% and pay back of four
years or less, which means that you get your money back in four years. That's
very good."

Announcing positive results, he also confirmed the company's ambitious
growth targets of doubling Asian new business and IFRS profits by 2013 based
on a strategy of investing in high growth Asian markets.

In an accompanying video interview, Nic Nicandrou, Chief Financial
Officer, runs through the financial detail of the results and explains
Prudential's strategy for managing risk and capital.

The interviews and transcript are available now on
www.cantos.com/company/Prudential.

Cantos.com, the online financial broadcaster, features in-depth
interviews, documentaries and webcasts with senior company executives. If you
would like to contact us, please email prnsupport@cantos.com or phone
+44-207-997-372.

If you would like to contact us, please email prnsupport at cantos.com or phone +44-207-997-372.