A Familiar Face Joins Synaptic Digital

By Synaptic Digital, PRNE
Monday, March 7, 2011

Adrian Simpson, recognized news presenter, takes Media Relations helm

LONDON, March 8, 2011 - Synaptic Digital, the world's premier multichannel digital media creation
and distribution platform, today announced the appointment of Adrian Simpson
as Director, Media Relations and Operations. Mr. Simpson brings over 10 years
of broadcasting, production and corporate communications experience to the
company. He takes responsibility for Synaptic Digital's European media
relations and production teams.

Simpson is a familiar face to many in the UK, having started his career
with the BBC as a presenter on one of the UK's best-known motoring
programmes, Top Gear. Other presenting roles followed including motoring,
science, factual entertainment and general news programmes on Five, Sky One
and the Discovery Channel. Well known programmes included 5th Gear, Police,
Camera, Action! and What's the Big Idea?

In addition to his broadcast roles, Simpson has worked with corporate
clients including Massachusetts Institute of Technology, Samsung, BF
Goodrich, Gillette, Audi, Renault, Timberland, Quicksilver and Berghaus to
host events, write speeches for key personnel and consult on media
strategies. Most recently, he was engaged by Nokia Siemens Networks to write
and present 10 films which researched the global impact of the company. The
campaign involved travelling all over the world to interview politicians,
CEOs, high ranking businessmen, members of the public, designers and
engineers in order to get the complete picture.

"Adrian's unique blend of news experience, communication skill and
creativity align perfectly with our goals to expand Synaptic Digital's rich
media services business throughout Europe while simultaneously growing the
journalist user base of our thenewsmarket.com content portal," said Matt
, MD Europe, Synaptic Digital. "We are delighted to have Adrian on
board to help our clients to maximize the media exposure and effectiveness of
their messages."

"Synaptic Digital is at a fascinating intersection between content
providers and content users and possesses the background and tools necessary
to navigate today's crowded media landscape," said Simpson. "I'm looking
forward to facilitating the relationships between our clients and the media,
and helping brands to take their stories further - across broadcast, online,
social and syndication channels."

About Synaptic Digital:

Synaptic Digital (www.synapticdigital.com) helps the world's best
known brands to spread their messages. We are the premier multichannel,
digital media creation and distribution platform for corporations,
organizations and their agencies. General Motors, Honda, American Express,
GlaxoSmithKline, Google, Intel, NATO and Panasonic, among others, rely on our
expert services, narrative marketing segments, branded video panels, digital
newsrooms, and thenewsmarket.com, the world's largest content portal,
which boasts more than 30,000 active news outlets, to effectively manage and
propagate their messages across television, radio, web, blogs, social
networks, and syndication networks. Headquartered in New York, the
privately-held company has offices in London, Ahmadabad, Atlanta, Beijing,
Chicago, Denver, Los Angeles, Mumbai, Munich, San Francisco and Washington,
. Investors include Softbank Capital, Hearst Interactive Media, Battery
Ventures, Boldcap Ventures, and High Peak Venture Partners.

Diana Jaffe, Synaptic Digital, +1-212-414-5661, diana.jaffe at synapticdigital.com

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