Sapiens Incorporates Customer Relationship Management (CRM) Module for RapidSure Policy Administration System

By Sapiens International Corporation N.v, PRNE
Tuesday, March 8, 2011

Customer-centric Module Includes Collaboration, Workflow and Diary Items for Insurance Companies

CARY, North Carolina, March 9, 2011 - Sapiens International Corporation N.V. (NASDAQ and TASE:
SPNS), a global provider of innovative software solutions and a member of the
Formula Group (NASDAQ: FORTY and TASE: FORT), announced today that a new
Customer Relationship Management (CRM) module is now available for the
RapidSure Policy Administration System. (
The CRM is easily integrated into the existing infrastructure and provides a
centralized view of customer activities including the incorporation of data
from other systems such as claims and billing.

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The Sapiens CRM module includes a unique "MyInsurance" view to
enable insurers and customers to view policy data, collaborate, educate and
initiate basic transactions. This level of transparency improves a customer's
trust and understanding in the system and assists in choosing the best
coverage for each person involved.

The module is ideal for insurance companies who wish to
improve interactions with customers, clients and sales prospects and convert
business relations to bottom-line results. Employing a CRM approach helps any
credible insurance organization to organize and automate sales and marketing
activities, technical support and business processes. This level of
synchronicity assists brokers and managers in attracting new business and
retains existing customers. Business managers may also gain valuable insights
into how their business is run and secure a better customer-service
orientation across the board.

Dan Sobotincic, Executive Vice President, Head of Global P&C
Division, added: "We continuously invest to help our clients gain a
competitive advantage when selecting RapidSure." Sobotincic continued, "We
are committed to innovation, and uniquely positioned to create the solution
for our clients that ultimately will help their business to grow."

About Sapiens International

Sapiens International Corporation N.V. is a leading global
provider of business solutions for the insurance industry, helping modernize
business processes and enabling insurance organizations to adapt quickly to
change. Sapiens' innovative solutions are widely recognized for their ability
to cost-effectively align IT with the business demands for speed, flexibility
and efficiency. Sapiens operates through its subsidiaries in North America,
the United Kingdom, EMEA and Asia Pacific. For more information, please visit .

Except for historical information contained herein, the matters set forth
in this release are forward-looking statements that are dependent on certain
risks and uncertainties, including such factors, among others, as market
acceptance, market demand, pricing, changing regulatory environment, changing
economic conditions, risks in new product and service development, the effect
of the Company's accounting policies, specific system configurations and
software needs of individual customers and other risk factors detailed in the
Company's SEC filings.

    For More Information

    Osnat Segev-Harel, CMO
    Sapiens International
    Tel: +972-8-938-2721

Osnat Segev-Harel, CMO, Sapiens International, Tel: +972-8-938-2721, at

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