Radisson Blu Hotel Krakow Wins Leaders of Sustainable Development Contest

KRAKOW, Poland, September 6, 2011 -

Radisson Blu hotel in Krakow has won the “Leaders of Sustainable Development” contest that was organized by Forbes Magazine in Poland. Fulfilling the criteria of eco-certification BS8901 has been revealed as one of the seven most important initiatives in Poland.

Located in the heart of the city, the Radisson Blu hotel Krakow was appreciated by the Forbes magazine for being the world’s first hotel with prestigious BS 8901 Certification. It was worked out by British Standard International in 2007. Today, it is the most demanding certification in the area of sustainable meetings and events management and is based on three priorities:

- Reducing negative impact on natural environment
- Positive impact on local community
- Reduction of production and exploitation costs

Forbes’ jury appreciated the pro-social and pro-ecological aspects of this achievement, and drew attention to the hotel’s competitive advantage, based on CSR actions and integrated business strategy. Attainment of BS8901 inspired Radisson Blu Hotel Krakow to create its unique offer for business - the Green Conference Package. These are the meetings organised according to the rules of sustainability.

Nino D. Rosenlund, General Manager at Radisson Blu hotel in Krakow said: “The Green Conference Package we offer is not only applicable to the companies deeply involved in CSR activities but also for those which just want to start building their responsible business strategy. We organise these meetings in our eight Krakow conference rooms, in luxury restaurants or, for really big groups, in the spacious underground parking area. I think that in a year or two such responsible and sustainable meetings in many countries will be a standard, not the exception.”

Depending on the clients, the hotel organises meetings according to the strict rules. These include responsible waste separating, using recycled materials, responsible transportation and food planning. Additionally, all products are ordered locally, the hotel works with regional suppliers and supports local community. After the meeting, the client receives a “Green Meeting Certification” and the CO2 emissions report. The client has also has the option to plant trees that will quickly eliminate the event’s negative impact on the environment.

These principles help to reduce negative impact on environment and have a positive impact on the local community and reduce costs of production and exploitation costs. They are all included in the client document “Sustainable Meeting Policy”. It applies both parties - the Krakow accommodation and the client - at every stage of the meeting organization.

About The Rezidor Hotel Group

The Rezidor Hotel Group is one of the fastest growing hotel companies in the world. The group features a portfolio of more than 400 hotels in operation and under development with 88,800 rooms in over 60 countries, including hotels in Krakow, Ankara hotels, an airport hotel Paris and Amsterdam hotel.

Rezidor operates the brands Radisson Blu Hotels & Resorts, Park Inn by Radisson and Country Inns & Suites in Europe, Middle East and Africa, along with the Club Carlson loyalty programme for frequent hotel guests. Under a worldwide licence agreement with the iconic Italian fashion house Missoni, Rezidor also operates and develops the new lifestyle brand Hotel Missoni.

In November 2006, Rezidor was listed on the Stockholm Stock Exchange. Carlson, a privately held, global hospitality and travel company, based in Minneapolis (USA), is the majority shareholder.

The Corporate office of the Rezidor Hotel Group is based in Brussels, Belgium.

For more information on Rezidor, visit www.rezidor.com

PR Contact:
Iwona Furtek
PR & Marketing Specialist
Radisson Blu Krakow
ul Straszewskiego 17
PL-31101
Krakow
+48 12 618 88 88
www.radissonblu.com

.