RAJAR Data Release - Quarter 4, 2009

46 Million Adults are Tuning Into Radio Each Week

LONDON, February 4 - 46 million adults or 89.6% of the UK population (15+) tuned in
to their favourite radio station each week* in the last quarter of 2009, it
was revealed today, February 4, 2009, when UK radio audience data for Quarter
4, 2009 was released by RAJAR (Radio Joint Audience Research Ltd). This
figure is up year on year (cf. 45.5 million in Q4, 2008) and also up almost
250,000 listeners quarter on quarter (cf. 45.7 million in Q3, 2009).

Radio listening via digital platforms: Share of radio
listening via a digital platform has increased by 14% year on year to 20.9%
(cf. 18.3% in Q4, 2008). Listening via DAB continues to lead the increase:

    - DAB listening share is 13.7% (11.4% in Q4, 2008 - up 20%)

    - DTV listening share is 3.4% (3.2% in Q4, 2008 - up 3%)

    - Internet listening share is 2.1% (2.0% in Q4, 2008 - up 6%)

Digital listening: Listening to radio via a digital platform
in terms of weekly reach has also increased year on year by 5%, with 17.1
million people now tuning in to radio via a digitally enabled set each week
(up from 16.4 million in Q4, 08), but is down by 3% quarter on quarter. This
is also reflected in the digital listening hours for Q4, 2009 which now total
206 million hours per week, up 11% from 186 million hours in Q4, 2009, but
down 3% quarter on quarter from 213 million hours in Q3, 2009.

DAB ownership: RAJAR's latest research shows that DAB set
ownership has increased by 13% year on year, with 17.1 million adults (15+)
in Q4, 2009 now claiming to live in a household which has a DAB receiver.
(cf. 15.1 million in Q4, 2008).

Radio listening via mobile phone: Radio listening via mobile
phone continues to grow steadily among adults aged 15+ with Q4, 2009 posting
an increase of 7.1% from 6.2 million in Q4, 2008 to 6.7 million in Q4, 2009,
though this is down slightly from 6.9 million in Q3, 2009. The 15 to
24-year-old demographic shows a decrease of 2.1% year on year, but nearly 30%
of those in this age group continue to claim they have listened to the radio
in this way; while 13.6% say they listen at least once a week and 2.9% say
they listen every day. However, the 25+ demographic shows a steady increase
of 13% year on year, up from 8.7% in Q4, 2008 to 9.7% in Q4, 2009.

Detailed data and individual radio station data, for both BBC
and Commercial Radio stations, is available on the RAJAR web site at
www.rajar.co.uk from 07.00hrs, February 4, 2010.

* This weekly reach figure is the number of people (adults
15+) in the UK who listened to a radio station for at least five minutes in
the course of an average week during the quarter.

For further information please contact: Penelope James, Penelope James Public Relations, Tel: +44-(0)1303-844555, Mobile: +44-(0)7860-162-231, E-mail: penelope at penelopejamespr.com