Ray-Ban Celebrates the Legendary Aviator with Live Performances from Top Rock Groups

New York Dolls, The Big Pink and Plastiscines take to the Stage to re-launch these iconic frames

LONDON, May 27, 2010 - Downloadable video, stills and press information available at:
www.stellarhead.com/MNR/Ray-BanAviatorTheEssentials/. Ray-Ban
celebrates the birth of the brand with the re-launch of their most iconic
frames - the Ray-Ban Aviator - with a live event at London's Scala. The event
focused on the influence that the iconoclastic sounds and style of the 1970s
have had on some of today's most influential bands.

Unveiling six new styles of the Ray-Ban Aviator - Ray-Ban Aviator Craft,
Aviator Road Spirit, Aviator Tech, Aviator Titanium, Aviator Metal Glide and
the limited edition Ray-Ban Aviator Ultra Gold- the event featured live
performances and collaborations by some of the most exciting rock groups
around - past and present.

Headlined by the New York Dolls with support from London's own The Big
Pink and French rock-pop group the Plastiscines, with a DJ set by Primal
Scream front man Bobby Gillespie, the main feature of the evening was a live
collaborative performance as the Plastiscines joined the New York Dolls on
stage to perform one of the band's classic tracks.

The evening was the second of two events which started in NYC's Music
Hall of Williamsburg on 12th May. The New York event was headlined by Iggy &
The Stooges, with support from The Virgins and Free Energy and a DJ set by
Roxy Cottontail.

Both events featured exclusive photographic exhibitions of specially
commissioned photography by renowned rock photographer, Kevin Cummins.
Alongside this, the events will feature displays of some of the most symbolic
documentation of the Ray-Ban Aviator from the 1970s.

The Ray-Ban Aviator was originally designed for the U.S. military fighter
pilots in 1937 to protect pilots from glare at high altitudes whilst
maintaining a clear field of vision. Today the technology behind the new
Aviators still reflects the importance of anti-glare and 100% UV protection
with polarized lens technology, and can still be seen gracing the faces of
today's rock bands.

Ray-Ban is a key house brand of the Luxottica Group, a leader in premium
fashion, luxury and sports eyewear.

    For more information contact:
    Lance Enger/ Stellarhead/ +1-323-639-0067/ lance.enger@stellarhead.com

Lance Enger, Stellarhead, +1-323-639-0067, lance.enger at stellarhead.com, for Luxottica Group