Raz*War S(h)aves the World!

Why Not Give Someone (or Treat Yourself to) Something of Everyday Use, of Good Design, Associated With a Service That is Both Unprecedented and Comfortable, Reflects a Brand-New Concept and Comes With a Fair Price?

BRUSSELS, December 3 - Who has never experienced the discomfort of shaving with a blunt blade?
Who would like to have a franchise within a virtual monopoly where current
market margins of more than 1,000% mean that the prices are far too high?
Lastly, who has never encountered difficulties in finding compatible blades
in the shops (often concealed within a "safe")?

It's with a fair amount of humour, backed up by excellent service and
quality products, that the founders of the www.razwar.com e-commerce
website have declared war on the shaving industry giants. The basic idea is
extremely simple: to offer on-line and therefore to as many people as
possible, a range of qualitative products, at a reasonable price and, as its
main trump card, a year-long blade resupply subscription. There is already a
Raz*War subscription starting from EUR27.50 for 30 blades per annum.

Recognised as entirely innovative from the outset, it has taken just a
few months for the brand to be able to recruit its first fans throughout the
world. The latter are a key factor of the Raz*War brand which wishes to
establish an authentic link with them and thus to differentiate itself even
more from competitors that have become totally dehumanised.

A "vintage" case, customizable and containing a EUR5 gift voucher, will
be developed for Christmas, whereas a 100% natural shaving oil has recently
reinforced an offer that is growing all the time. Indeed, Raz*War has always
prided itself in paying particular attention to its customers by continuously
incorporating their feedback in the development of its range of products and
services.

The www.razwar.com website and the Raz*War brand have been
developed during the summer of 2009 by Growth Bridge (
www.growthbridge.eu), a Belgian company founded by three "serial
on-line entrepreneurs" keen to be part of the "MicroMerce" trend.

For information, samples and illustrations:

David Hachez david@razwar.com +32-476-969-838

twitter.com/razwar - facebook.razwar.com -
www.razwar.com/pages/media

www.shavebook.com

For information, samples and illustrations: David Hachez david at razwar.com +32-476-969-838