Record-Breaking Lara Croft(TM) Battles her way Into New Guinness World Records(TM) 2010 Gamer's Edition With Six World Record Entries

"Most Successful Video Game Heroine"

LONDON, January 21 - Computer game character Lara Croft, star of the hugely successful Tomb
Raider computer game franchise, has cemented her status as video gaming's
leading lady by notching up an impressive six world record entries in the
brand new edition of Guinness World Records 2010 Gamer's Edition, published
Thursday 21 January 2010.

This means Lara Croft is now officially recognised as the "Most
Successful Video Game Heroine," "Most Recognisable Female Character in a
Video Game" and "Most Detailed Video Game Character" while Tomb Raider set
new records as "Highest Grossing Computer Game Spin Off", "Most Successful
Live-Action Transfer" and "Most Official Real Life Stand-Ins in a Video
Game".

Lara Croft has transcended the boundary of the video game to become a
recognisable figure in mainstream society, making her "Most Successful Video
Game Heroine" and "Most Recognisable Female in a Video Game". Her position at
the helm of the Tomb Raider franchise has seen her star in two blockbuster
movies, TV advertisements for Lucozade and SEAT cars. She has also appeared
on the front cover of style magazine The Face has even shared the stage with
rock band U2.

Lara Croft is also the "Most Detailed Video Game Character". In her Tomb
Raider: Underworld incarnation, developers used a character model consisting
of 32,816 rendered polygons during gameplay, which as well as ensuring the
video game looked amazing, also set a new world record.

Tomb Raider is the video-game with the "Most Official Real Life
Stand-Ins" with Lara Croft having been officially portrayed by 10 different
models since 1996. Actress Rhona Mitra and TV presenter Nell McAndrew are
among the stars who became famous as the official face (and body) of Lara
Croft. The most recent "real-life" Lara (pictured) is UK gymnast and model
Alison Carroll, who took up the mantle from Karima Adebibe in 2008.

Lara Croft: Tomb Raider already ranks as the highest grossing video-game
movie, but together with its sequel, Lara Croft Tomb Raider: The Cradle of
Life (USA, 2003), the franchise has grossed in excess of $431 million (GBP216
million) as of July 2008, making it the "Most Successful Live-Action
Transfer" of all time.

Guinness World Records Gaming Editor, Gaz Deaves, says: "Lara
Croft epitomizes all that's great about video gaming and we're delighted to
acknowledge her success by awarding her with six official record entries
including making her the most-famous and most-successful female video game
character in the world."

Karl Stewart, Brand Director of Crystal Dynamics, said: "After traveling
the world for 14 years now, exploring and uncovering some of the world's
greatest secrets, Lara Croft has continued to remain one of the most
recognisable video game characters in the world. She continues to break new
ground and we are thrilled that Lara has been recognised through these
Guinness World Records."

Guinness World Records 2010 Gamer's Edition is published Thursday 21
January 2010 and is the third instalment of the successful Gamer's series
devoted to the latest and greatest in video gaming. Guinness World Records is
the globally-recognised authority on record-breaking achievements.

www.guinnessworldrecords.com/gamers

Contact: press@guinnessworldrecords.com

Amarilis Espinoza; +44-(0)-207891-4516; press at guinnessworldrecords.com