Record for Vienna: 10.9 Million Visitor Overnights in 2010

United Kingdom in Sixth Place Amongst Vienna's Top Markets With 373,000 Overnights

VIENNA, February 8, 2011 - Vienna reported growth of 10.3% in 2010, reaching a new record
level of 10,860,000 visitor overnights. All of Vienna's core markets achieved
growth - many of them with two-digit increases. Japan was the sole country
amongst them that "only" reached the same result as 2009.

The top ten list in Vienna's overnight ranking is still headed by
Germany (2,311,000, +11%) ahead of Austria (2,245,000, +14%), Italy (625,000,
+12%) and the USA (561,000, +11%). Of Vienna's core markets, Russia
contributed the highest growth of 35%, ranking in 5th place with 384,000 bed
nights. It is followed by the United Kingdom (373,000, +4%), Spain (331,000,
+7%), France (318,000, +12%), Switzerland (307,000, +8%) and Japan in 10th
place (267,000, plus or minus 0%).

Director of Tourism Norbert Kettner commenting on 2010's record
result: "Of the 20 countries with the highest overnight figures, only three
had fewer bed nights than in 2009. With 53%, Serbia was the country with the
highest rate of increase of all, though this was attributable to the
abolition of compulsory visas at the beginning of 2010, followed by Russia
with 35% and Turkey with 34%. I find the latter particularly gratifying, as
we have increased our marketing effort in this promising market since 2008.
However, other promising markets also reported significant increases: the
Arabian countries in Asia, and Brazil, both with 21%, and China with 28%."

All categories in the Vienna hospitality sector benefited from
the positive results for the year. Average bed occupancy rose to 56.8%,
equivalent to a room occupancy of around 71%.

    Please address all enquiries to:

    Astrid Pockfuss
    Tel.: +43-1-21114-364
    E-mail: astrid.pockfuss@wien.info
    www: b2b.wien.info

Please address all enquiries to: Astrid Pockfuss, Tel.: +43-1-21114-364, E-mail: astrid.pockfuss at wien.info