Retailers Turn to Voucher Codes and Offers to Win the Online Battle This Christmas

LEEDS, England - As the trend towards online purchasing continues, following a disappointing Christmas last year, retailers have learnt the hard way that if they are to continue trading through the current tough economic climate they have to help their customers out. They know the importance of keeping existing customers and gaining new ones by providing them with voucher codes and offers from sites such as VoucherSeeker (www.voucherseeker.co.uk/discount-vouchers) in order to encourage spending.

As the recession continues to bite, there is little surprise that research by ICM has found that a third of shoppers are planning on spending a lot less this year when it comes to Christmas shopping. 33% of people researched said they were preparing to spend less, compare to just 9% who said they were intending to increase their spending.

Amidst the economic turmoil a new type of customer has emerged: a savvier shopper who is more prepared to look around for discounts and do their research before committing to purchases. The shoppers purchase decision is further helped with greater access to the internet and sites that assist their purchasing decision right the way along the buying decision, culminating in them seeking the best possible price.

Shoppers now know what they want and where to get it. “We are expecting more people than last Christmas to be on the lookout for discount codes for mobile phones and electrical goods such as Vodafone promotional codes (www.voucherseeker.co.uk/voucher-codes/8c07f9b2387a79aa4860f829cdf713e 7/vodafone-promotional-code.html) and Currys discount codes ( www.voucherseeker.co.uk/voucher-codes/a62ac26940c49940f7f8da1eabd901e1 /currys-discount-codes.html) this year,”says Neil Ainsworth, VoucherSeeker Director. “Consumers understand that the internet plays a significant role in bargain hunting.”

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Whilst still a golden period for retailers, Christmas is becoming ever more critical in the success or failure of their business. Christmas on the high street last year was generally accepted as being the worst on record for retailers. However it did not go unnoticed that the period saw online sales increase as shoppers turned to vouchers sites such as VoucherSeeker for promotional codes for money off items and products in order to save money. High street stores desperately tried to reignite interest in Christmas spending by bringing sales forward and offering more enticing products for less.

“Christmas is an especially important time of year for retailers, it predicts the spending for the rest of the year and also helps to boost sales for the companies,” States Neil. “It is therefore very damaging for a company to struggle over Christmas.”

The impact of recession may well be felt more this year than last. 2009 has seen more people lose their jobs and homes as the economic climate stays locked in recession. With no clear green roots of recovery, shoppers are preparing for another long year and are making cut backs where they can, inevitably impacting on retailers.

The impending VAT rise looks set to not aid the situation. According to Business Advisors BDO Stoy Hayward, more businesses are set to go bust in 2010.

Stores which offer voucher codes, discount vouchers and discount codes for money off their products are better equipped to deal with the recession as consumers turn to online sites such as VoucherSeeker in an attempt to save money. Furthermore, stores on sites such as VoucherSeeker are more likely to gain more customers, as shoppers are increasingly turning online for their discounts.

About VoucherSeeker

www.voucherseeker.co.uk is a leading UK voucher codes website. It features all the latest vouchers, voucher codes and discount codes from a wide range of shops and top brands. Users can use the site to find the latest discount vouchers and promotional codes to save money on many products and services. VoucherSeeker also provides its users with details of all the latest sales and promotions.

VoucherSeeker(R) and ClickAngel(R) are registered trademarks of ClickAngel Ltd. All other trademarks are the property of their respective owners.

For further information, please contact Deborah Read at VoucherSeeker: email: deborah.read@clickangel.co.uk direct line: +44-113-380-0891.

Source: VoucherSeeker

For further information, please contact Deborah Read at VoucherSeeker: email: deborah.read at clickangel.co.uk direct line: +44-113-380-0891.