Roamware Launches Dynamic Call Rating(TM)

By Roamware Inc., PRNE
Monday, November 15, 2010

Service Enables Mobile Operator to Offer Dynamic Discounts on Mobile Phone Usage during Low Traffic Periods to Maximize Network Capacity Utilization

SAN JOSE, California, November 17, 2010 - Roamware, Inc., a leading provider of roaming and Mobile Financial
Services (MFS) solutions, today announced the availability of Dynamic Call
Rating(TM), which enables mobile network operators to monitor and analyze
mobile phone traffic levels for a specific location and offers customers
incentives to use their phones during off-peak periods to maximize network
capacity utilization.

Mobile operators are required to set up radio access networks (RANs) to
provide mobile coverage for customers. RANs are designed to cater to peak
loads, but at times can be highly underutilized due to people changing
locations throughout the day, resulting in areas with low subscriber density
during certain hours, such as residential areas left with a small number of
users during working hours due to commute of mass to business districts.

Dynamic Call Rating offers discounts to encourage customers to use their
mobile phones during low traffic periods to raise RAN capacity utilization.
The service has the option of sending a data message to customers informing
them about the level of discount available and the time period of the
discount. Based on the network load analysis, the service offers a variable
discount to subscribers using various communication channels like cell
broadcast, SMS as well as on-demand query from the subscriber.

"Mobile subscribers expect quality mobile reception at all times,
regardless of the location and mobile operators are continuously challenged
by the need to invest in providing good coverage while also receiving a good
return on investment," said Abraham Punnoose, vice president, marketing and
business development at Roamware. "Dynamic Call Rating boosts call traffic by
prompting users to use their phones more during off-peak times at a
discounted rate, improving RAN usage and increasing overall revenue."

Dynamic Call Rating enables mobile operators to improve network resource
utilization, improves subscriber affinity and increase voice revenue. The
service benefits subscribers by providing spontaneous discounts the incentive
to use their mobile phones for longer periods of time when the discount level
is high.

About Roamware, Inc.

Roamware, Inc. is the leading provider of roaming and mobile financial
services solutions with a customer base of over 480 mobile operators across
154 countries. The company is the global leader in mobile roaming solutions
with an estimated 60 per cent market share of the voice and data roaming
segments for GSM, 3G and CDMA technology platforms. Roamware m-commerce and
mobile banking solutions have been successfully deployed by major banks and
global operators around the world, including: Vodafone, Permanent TSB and
Bank of Ireland. Its solutions range from credit transfers, international
remittance, person to person transactions to top-up and bill payment. The
company is headquartered in San Jose with operations in Brussels, Bangalore,
Mumbai, New Delhi, Singapore, Dublin, Johannesburg, Amman and Hong Kong.

www.roamware.com

EMEA, Vojtech Horna, +44-207-282-2901, vojtech at atomicpr.com, or USA, Michelle Sabolich, +1-415-593-1400, michelle.sabolich at atomicpr.com, both of Atomic PR for Roamware, Inc.; or Abraham Punnoose, VP, Marketing & Business Development of Roamware, Inc., +91-9967927777, abraham.punnoose at roamware.com

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