Royal British Legion Looks to the Future With March For Honour

LONDON, September 30, 2010 - The Royal British Legion kicked off its 90th year as the nation's leading
Armed Forces charity on Thursday by unveiling a nationwide "March For Honour"
to recognise sacrifices made in Afghanistan.

Taking place from 4th - 13th November 2010, March For Honour pays tribute
and honours each service person lost on operations in Iraq and Afghanistan,
with service personnel marching one mile for every life lost. The March aims
to raise GBP1 Million pounds for The Royal British Legion's 2010 Poppy
Appeal.

Speaking at a photo call outside the Royal Albert Hall, March For Honour
creator, Lance Corporal Ram Patten said: "Having served in Afghanistan I
appreciate the support the Legion provides to returning troops with physical
and mental injuries and the families of the bereaved. The March provides an
opportunity to thank The Royal British Legion, raise vital funds and make the
public aware of the brilliant work they do by standing shoulder to shoulder
with those who serve."

L/Cpl Patten later met The Prime Minister David Cameron at No.10 Downing
Street. Speaking after the meeting, L/Cpl Patten said: "We spoke about the
concept, how I came up with the idea and my desire to raise GBP1 million for
The Royal British Legion."

Teams from the Royal Navy, the Army, Royal Air Force and Royal Marines
will set off from four locations across the country, converging on Wootton
Bassett, to collect the Book of Remembrance before marching to London for the
Festival of Remembrance at the Royal Albert Hall. The Festival will be
broadcast on BBC One on Saturday 13th November.

The Royal British Legion's Director of National Events & Fundraising,
Russell Thompson OBE, said: "March For Honour encapsulates what we are all
about. The funds raised from March For Honour and the 2010 Poppy Appeal will
fund our vital welfare and rehabilitation work for the Armed Forces
community. The Legion spends over GBP1.4 million each week in its work and we
have recently committed GBP12 million to The Royal British Legion Battle Back
Challenge Centre, a facility being built to help rehabilitate injured and
seriously wounded Servicemen through adaptive use of sport and adventurous
training."

Picture caption 1: March For Honour creator, Lance Corporal Ram Patten
meeting Prime Minister David Cameron

Picture caption 2: March For Honour creator, Lance Corporal Ram Patten
stand launching March For Honour in front of a montage of troops fallen in
the Iraq and Afghanistan

Picture caption 3: March For Honour creator, Lance Corporal Ram Patten
with Prime Minister David Cameron and Tobias Elwood MP, ex Royal Green
Jackets

For more information contact David Godfrey +44(0)20-7300-6270/079606
52170/ david.godfrey@bm.com

Notes to Editors:

The Royal British Legion is the nation's leading Armed Forces charity
providing care and support to all members of the British Armed Forces past
and present and their families. It is also the national Custodian of
Remembrance and safeguards the Military Covenant between the nation and its
Armed Forces. It is best known for the annual Poppy Appeal and its emblem the
red poppy - www.britishlegion.org.uk.

March For Honour begins on the 4th November 2010 with four teams of
serving and ex-serving individuals from each of Her Majesty's Armed Forces.
Starting in four separate locations across the UK, the teams will dedicate
and speed-march a mile for every British military life lost on operations in
Iraq and Afghanistan since 2001. Wearing military uniform, each team will
march an average of around 30 miles a day and a total distance of up to 250
miles, carrying 40 pounds of equipment.

The teams will unite along the route before marching into London on the
11th November to deliver the Book of Remembrance to the Royal Albert Hall for
The Royal British Legion's National Festival of Remembrance. Their target is
to raise GBP1 million for The Royal British Legion who work so hard to
support the welfare, interests and memories of serving and ex-serving forces,
and their families

Note to Editors:

The pictures accompanying this release are available through the PA
Photowire. They can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

    For March For Honour enquiries contact:

    David Godfrey, T: +44(0)20-7300-6270 / M: +44(0)7960-652-170 /
    david.godfrey@bm.com ;

    For Royal British Legion enquiries contact:

    The Royal British Legion: Liam Maguire, Press Officer
    T: +44(0)203-207-2242 / M: +44(0)7769-968858 / E:
    lmaguire@britishlegion.org.uk .

For March For Honour enquiries contact: David Godfrey, T: +44(0)20-7300-6270 / M: +44(0)7960-652-170 / david.godfrey at bm.com ; For Royal British Legion enquiries contact: The Royal British Legion: Liam Maguire, Press Officer T: +44(0)203-207-2242 / M: +44(0)7769-968858 / E: lmaguire at britishlegion.org.uk .