Rufus Leonard Provide Online Solution for British Gas - EnergySmart

LONDON, December 3 - British Gas this week launch EnergySmart, a new online service
designed and developed by award winning top 10 digital and brand agency,
Rufus Leonard. EnergySmart gives customers the choice to pay only for the
energy they use, for the first time. British Gas is the first energy supplier
to address customers' concerns about estimated bills, the launch of
EnergySmart marks the beginning of the end for estimated energy bills in the
UK. www.rufusleonard.com/news_British_Gas_launch_EnergySmart.asp

The EnergySmart experience is designed and developed by Rufus
Leonard and the Internal Development Team at British Gas (BGIS) to help put
customers in control of their energy bills, it's a free service which will
give people complete transparency over energy consumption each month.
Customers provide gas and electricity meter readings online or by text once a
month - only paying for exactly what's used. Additionally Rufus Leonard has
designed a Consumption Hub which allows customers to compare usage to
previous years and help predict the next bill.

Every British Gas customer signing up to EnergySmart will
receive a free electricity cost monitor (retail value of GBP35), which
empowers people to see exactly how much electricity their appliances are
using. Evidence from early trials suggests that customers using the new
EnergySmart service and the electricity monitor could reduce consumption by
12 per cent, saving over GBP110 per year.

Benjamin Braun, Head of Online Services at British Gas said;
"Estimated bills are one of the biggest dissatisfiers amongst customers. With
EnergySmart customers can say goodbye to estimated bills and only pay for
what they use by monthly accurate billing. We are committed to provide
customers with tools to control and manage their energy consumption online
and by text.

Neil Svensen founder and CEO of Rufus Leonard said,
"EnergySmart gives customers a brand new way of managing their energy usage
and bills. It will dramatically change the way customers interact with their
energy account in the same way that online banking or self-service check-in
has for airlines."

About Rufus Leonard

Rufus Leonard is an award-winning top 10 digital and brand
agency. Founded in 1989 by Neil Svensen, the agency now employs over 90
people specialising in digital and brand strategy and communications. For
more information about Rufus Leonard, our people and culture, go to
www.rufusleonard.com.

Deborah Simpson, Public Relations, Deborah.simpson at rufusleonard.com, Tel +44(0)207-404-4490 or +44(0)7812-353-463