Rune Gustafson Named EMEA President of Prophet

SAN FRANCISCO, January 13, 2011 - Rune Gustafson, well known in Europe for his considerable experience
advising international brands, has been named President of EMEA operations
for Prophet (www.prophet.com), a strategic brand and marketing consultancy.
He will be based in the firm's London office.

Since 2009, Rune has headed his own consultancy, Rebus Partnership,
specialising in helping company boards better manage their brands.
Previously, he was chief executive officer of Interbrand U.K., including when
the firm was named Agency of the Year by the U.K.'s prestigious Marketing
Magazine. Rune's work has covered the spectrum of brand and marketing
specialties and spanned over 30 countries.

"Having Rune join us marks a significant step for Prophet as we continue
to globalise our senior leadership team, strengthen our portfolio of European
client relationships, and bring deeper capabilities and operating scale to
the market," said Michael Dunn, Chairman and Chief Executive of Prophet. He
added "This is the beginning of major investments by Prophet throughout
Europe, building off of strong momentum in 2010. We are strengthening our
presence in key markets like the UK, Germany and Switzerland, while
aggressively launching our design and innovation practices. It is an exciting
time for us."

Rune commented "For me, Prophet over the years has exemplified a rigorous
approach to brand and marketing strategy and is now keen to extend its reach.
I am joining Prophet at a very exciting time in its growth and the business
is committed to maximising its strategic and creative resources to help
leaders grow their businesses."

Prior to joining Interbrand, he was a Senior Partner at Lippincott. He
also served as the Main Board Director at Fitch plc and Managing Director at
20/20. Rune began his career as a marketer for Heinz and Cinzano.

Rune also serves as a non-executive director of the National Gallery and
the digital agency Graphic Alliance, and is also Chairman of Miller Harris, a
luxury fragrance business.

Prophet (www.prophet.com) is a strategic brand and marketing
consultancy that helps its clients win by delivering inspired and actionable
ideas.

CONTACT: Sally Hodge +1-773-325-9282 shodge@hodgemediastrategies.com, for
Prophet

Sally Hodge +1-773-325-9282 shodge at hodgemediastrategies.com, for Prophet