Sara Lee Launches New Espresso Capsule Compatible With Nespresso(R) Coffee Appliances

L'OR Espresso Capsules Will be available in Retail Stores in France on April 7

UTRECHT, The Netherlands, March 30, 2010 - Sara Lee Corp. (NYSE: SLE) announced today it has developed a new
espresso capsule that is compatible with Nespresso(R) coffee appliances. The
new product, L'OR Espresso capsules, will be available in retail stores in
France as of April 7.

(Photo: www.newscom.com/cgi-bin/prnh/20100330/384557-a )

(Photo: www.newscom.com/cgi-bin/prnh/20100330/384557-b )

(Photo: www.newscom.com/cgi-bin/prnh/20100330/384557-c )

"Our innovative L'OR Espresso capsules will provide consumers with
delicious espresso coffee of the highest quality, conveniently available at
major retail stores," said Frank van Oers, chief executive officer of Sara
Lee's International Beverage and Bakery division. "Our product offers
consumers another way of enjoying L'OR Maison du Café(R), a brand they have
known and loved for many years, particularly for its quality and innovation."

L'OR Espresso capsules come in four varieties: Delizioso, Decaffeinato,
Splendente and Forza that differ in intensity, smoothness and roundness -
from the milder Delizioso to the stronger Forza. All varieties are made with
only 100% Arabica coffee and are fully UTZ-certified, guaranteeing that the
coffee was grown and harvested in a socially and environmentally sustainable
way.

"We have a very compelling proposition that brings more choice to the
marketplace," added Van Oers. "L'OR Espresso capsules have been well received
by our retail customers in France and we look forward to a very successful
consumer launch."

As part of its ongoing commitment to sustainability, Sara Lee is the
world's leading buyer of UTZ Certified coffee. The company recently announced
a commitment to source 40,000 tons of UTZ Certified coffee in 2010: a
33-percent increase over 2009 levels.

Innovation continues to play a key role in Sara Lee's growth plans. The
company has built a strong track record of successful innovation across
different beverage channels and formats, including:

    - Single serve, with the ongoing success of SENSEO(R)
    - Multi-serve, with unique products such as L'OR Pépites d'Arôme
    - Instants, with its premium MOCCONA(R) brand
    - Out-of-home with CAFITESSE(R), its proprietary liquid coffee solution

Sara Lee's International Beverage division operates in more than 40
countries around the world and generated $3 billion in net sales in the
fiscal year ended in June 2009.

About Sara Lee Corporation

Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers
and customers around the world. The company has one of the world's best-loved
and leading portfolios with its innovative and trusted food, beverage,
household and body care brands, including Ambi Pur, Ball Park, Douwe Egberts,
Hillshire Farm, Jimmy Dean, Kiwi, Sanex, Sara Lee and Senseo. Collectively,
these brands generate almost $13 billion in annual net sales covering
approximately 180 countries. The Sara Lee community consists of 41,000
employees worldwide. Please visit www.saralee.com for the latest news
and in-depth information about Sara Lee and its brands.

Media: Sophie Cornet, (C'est dit, c'est écrit!), +33-1-5856-6674 (France); Ernesto Duran, +31-30-297-2592 (International); Mike Cummins, +1-630-598-8412 (US); Analysts: Aaron Hoffman, +1-630-598-8739