Senses of Thailand at Selfridges

LONDON, June 28, 2011 -

Discover the Essential Tastes and Flavours of Thailand

From the 14^th to 30^th July, Selfridges
London, in partnership with the Royal Thai Embassy, Thai Trade
Centre, Tourism Authority of Thailand, will be bringing a taste of
the exotic to the Food Hall and selected restaurants.

Over the fortnight, customers will be able to join in a
celebration of Thai food and culture, with live expert cooking
demonstrations, food tastings, modern and traditional Thai dance
performances and puppet shows.

Thailand has commissioned GFC, a specialist food and drink
agency, to create and run the event, which will bring the true
flavours and senses of Thailand to Oxford Street.

Street Food.

A selection of street food carts run by some of London’s top
Thai restaurants will sell authentic snacks, including Som Tam
(Spicy Papaya Salad), Mieng Kham (wrapped betel leaves stuffed with
nuts, dried shrimp, chillis and shallots), and a Thai
dessert cart.

A tropical fruit and juice stand will offer whole fruits or whip
up a cocktail of fresh vitamins and antioxidants in a glass, using
in season exotic fruits.

Authentic ingredients.

A wide range of exclusive snacks, confectionery and grocery
products from Thailand will be available to purchase during the
promotion. Customers will be able to sample authentic curry pastes
and fish sauce, to more unusual concepts, such as the rice
boutique, which will offer a variety of agedand flavoured rice,
including blue butterfly pea rice.

Dining Thai style.

Renowned Thai Chef, Pongtawat Ian Chalermkittichai will be
taking up a temporary residence at Hix Restaurant and Champagne
Bar, offering a Thai menu of regional specialities together with
Thai wine from Monsoon Valley.

Singha Beer, the oldest Thai brewery will create a temporary bar
and lounge in Gordons Café on the 1^st floor where
customers can enjoy a traditional Thai snack menu, alongside a
selection of Thai cocktails and lager.

The Oyster & Seafood Bar on the ground floor will have a
guest menu from Nahm.

Launch Event on 14^th July

Press are invited to the opening ceremony on 14^th
July at 6pm. Ambassador of Thailand to the UK ( Mr Kitti Wasinondh)
will officially open the promotion followed by a reception to
preview all elements.

For further information, images or samples, please
contact:

Andre Dang at Global Food Consulting (GFC)
E: href="mailto:andredang@globalfoodconsulting.net">andredang@globalfoodconsulting.net

For further information, images or samples, please contact: Andre Dang at Global Food Consulting (GFC), E: andredang at globalfoodconsulting.net, T: +44(0)208-704-4956
M: +44(0)7812-516-914