BULLDOG Gin and J. Wray & Nephew Team Up

LONDON, June 27, 2011 -

- BULLDOG Gin
targets national distribution in UK

BULLDOG London Dry Gin, considered by connoisseurs to be
‘the world’s most mixable gin’, will shortly be distributed by J.
Wray & Nephew UK, the premium drinks distributor of Appleton
Estate Jamaica Rums, Wray & Nephew White Overproof
Rum, Alize, Dooley’s and Licor 43 fame.  J. Wray and
Nephew UK is a subsidiary of Jamaica-based Lascelles de Mercado, a
company with global operations and approximately $300mm in annual
turnover.

(Photo:   href="photos.prnewswire.com/prnh/20110627/NY26782">photos.prnewswire.com/prnh/20110627/NY26782
)

Diane Edwards, general manager of J. Wray & Nephew UK says,
“We are excited to add a premium gin to our carefully selected
portfolio of premium brands. BULLDOG’s vital character and unique
formulation gives it a confident modern positioning, which we feel
is eminently suited to the demands of the discerning British
consumer. Having firmly established itself in London, we want to
take BULLDOG nationwide.” 

Since its UK launch in early 2009, the independently owned
BULLDOG Gin has stamped its inimitable persona within premium
London on-trade outlets.  This ‘Defiantly Delicious’
handcrafted gin has become a key ingredient in quintessentially
modern British cocktails such as the Bloody BULLDOG, a snappy take
on the Bloody Mary, and is currently the fastest growing
super-premium gin in the world.

“I wanted a product that was premium, authentic, lighter
tasting, stylish, edgy, and emotionally appealing and relevant to
consumers,” says Anshuman Vohra, BULLDOG’s creator and CEO. 
Quadruple distillation in copper pot stills and the infusion of
twelve rare botanicals from nine different countries, such as
dragon-eye from China, white poppy from Turkey as well as
organically farmed juniper from Italy, gives BULLDOG the
distinctive flavour and smoothness that Vohra was seeking. “The
partnership between BULLDOG and J. Wray & Nephew fits very well
within our global expansion strategy and will help ensure that the
product takes its rightful place as an indispensable base for
classic as well as innovative cocktails - a mainstay in the premium
gin scene.”

Bottled at 40% abv, BULLDOG Gin comes in a charcoal grey
coloured and broad shouldered bottle, radiating deep purple hues,
boasts an iconic studded collar and is produced at a distillery
with over 250 years of experience.

US Wine Enthusiast magazine cited BULLDOG Gin with one of
the highest ratings ever bestowed on a gin, and also named it
within the ‘Top 50 Spirits’.  A rare accolade indeed.

Debby Wang, +1-212-475-7232, debby at bulldoggin.com