It’s Nice That /ASOS Fixed Wheel Project

LONDON, June 27, 2011 -

Following on from the success of the inaugural It’s Nice That
Collaboration, ASOS have again teamed up with Alex Bec and Will
Hudson from the cult magazine and picked five of the most
imaginative and talented designers to create a series of limited
edition prints.

Each artwork will be applied to a vest in either white, black
and grey and sold alongside a set of removable stickers that can be
applied to any design of bike. Each customer will also be entered
into  a draw to win one of five exclusive custom made Foffa
fixed wheel bikes designed by the artists taking part in the
project.

www.asos.com

href="www.itsnicethat.com/">www.itsnicethat.com

href="www.foffabikes.com/">www.foffabikes.com

NOTES TO EDITORS:

About ASOS:

Established in June 2000, href="www.asos.com/">ASOS.com is the UK’s largest
independent online fashion and beauty retailer and offering over
36,000 branded and own label product lines across href="www.asos.com/Men/Shoes/Trainers/Cat/pgecategory.aspx?cid=5775">
menswear, including href="www.asos.com/Men/Jeans/Cat/pgecategory.aspx?cid=4208">jeans,
href="www.asos.com/Men/Shoes/Cat/pgecategory.aspx?cid=4209">shoes
, href="www.asos.com/Men/T-Shirts-Vests/Vests/Cat/pgecategory.aspx?cid=9178">
vests and href="www.asos.com/Men/Shirts/Cat/pgecategory.aspx?cid=3602">
shirts. Aimed primarily at fashion forward 16-34 year olds,
ASOS.com attracts over 11 million unique visitors a month.

ARTISTS:

JACK FEATHERSTONE

JACK FEATHERSTONE IS A GRAPHIC ARTIST LIVING AND WORKING
IN LONDON. A GRADUATE OF
CHELSEACOLLEGE OF ART, JACK IS NOW PART OF THE
FREELANCE COLLECTIVE ISO, SPECIALISING IN CREATING VISUAL WORK FOR
THE MUSIC INDUSTRY. ( href="www.jackfeatherstone.co.uk/">www.jackfeatherstone.co.uk
)

LA BOCA

FORMED IN 2002, LA BOCA DESCRIBE THEMSELVES AS AN INDEPENDENT
DESIGN ‘CIRCUS’ SPECIALIZING IN ART & DESIGN FOR THE FILM,
MUSIC AND FASHION INDUSTRIES. THEIR WORKRANGES
FROM LIMITED EDITION VINYL RECORD SLEEVES TO FULL SCALE MEDIA
CAMPAIGNS. ( href="www.laboca.co.uk/">www.laboca.co.uk
)

SIGGI EGGERSSTON

BERLIN-BASED, ICELANDIC ILLUSTRATOR SIGGI EGGERTSSON HAS
BECOME KNOWN FOR HIS INTRICATE, DETAILED PATTERN-BASED WORK. HE WAS
SELECTED BY THE ART DIRECTOR’S CLUB FOR THE HIGHEST RANKING YOUNG
GUN AWARD IN 2009 AND HAS CONTINUED TO MAKE CRITICALLY ACCLAIMED
WORK EVER SINCE. ( href="www.siggieggertsson.com/">www.siggieggertsson.com
)

HVASS & HANNIBAL

HVASS & HANNIBALHVASS&HANNIBAL IS A
MULTI-DISCIPLINARY ARTS AND DESIGN STUDIO BASED IN
COPENHAGEN. SINCE 2006, ITS FOUNDERS, NAN
NA HVASS & SOFIE HANNIBAL HAVE WORKED IN CLOSE COLLABORATIVE
PARTNERSHIP WITH ILLUSTRATIVE AND CONCEPTUAL DESIGN IN A NUMBER OF
DIFFERENT FIELDS. ( href="www.hvassandhannibal.dk/">www.hvassandhannibal.dk
)

CHRISTOPHER GRAY

CHRISTOPHER GRAY IS A DESIGNER, ILLUSTRATOR, FILMMAKER AND
DIRECTOR OF ART AND ILLUSTRATION LABEL TOY. HE IS CURRENTLY BASED
IN SWEDEN AND HAS BECOME KNOWN FOR HIS SHARP GRAPHIC
BRAND OF ILLUSTRATION. ( href="www.christophergray.eu/">www.christophergray.eu
)

IT‘S NICE THAT

IT‘S NICE THAT CHAMPION GREAT CREATIVITY. THEY
DO THAT BY PUBLISHING EXCITING PRACTITIONERS BOTH ON AND OFF LINE
AND DIRECTING THAT TALENT TO PRODUCE CREATIVE PROJECTS FOR BRANDS.
( href="www.itsnicethat.com/">www.itsnicethat.com
)

FOFFA BIKES

DANI FOFFA STARTED HIS PASSION WORKING ON VINTAGE BIKES IN
2007 FROM HIS TINY FLAT WHILST KEEPING HIS DAY JOB IN THE CITY. IN
2009 HE QUIT HIS JOB AND TOOK A RISK TO FOLLOW HIS PASSION AND
TEAMED UP WITH PHOTOGRAPHER TYSON SADLO TO CREATE FOFFA BIKES. THEY
THEN OPENED A SHOP IN EAST LONDON ALONG WITH A FEW
MORE PASSIONATE CYCLIST FRIENDS. SINCE THEN FOFFA BIKES HAVE
INTRODUCED OUR FULLY CUSTOMISABLE ‘PRIMA‘
BIKE, A RANGE OF AFFORDABLE HIGH QUALITY PARTS AS WELL AS THE
CONCEPT BIKE ‘CIAO‘ AND THE STICK YOUR
FIX RANGE OF DESIGNER STICKERS. ( href="www.foffabikes.com/">www.foffabikes.com
)

For additional information and images please contact:
adrianc@asos.com /
+44(0)207-7561025

.