Serenata Expects Sales of Christmas Flowers to Grow

Leading Online Florist Serenata Flowers Expects a 30% Increase in Sales for its Christmas Flowers This Year, Indicating a Steady Strengthening in the UK Economy

LONDON, November 11, 2010 - There will be much more than just presents under the tree in British
homes for Christmas this year. Flowers will also be on many UK Christmas
shopping lists, according to the leading online florist Serenata Flowers.

With festive floral sales continuing to increase, it's a sure sign the UK
economy is gaining ground and the recovery is well under way.

"We expect orders for Christmas Flowers by Post to increase another 30%
over last year. This suggests the lower unemployment rate we've been
experiencing in the UK combined with the growth we've had in the
construction, manufacturing and hospitality industries is beginning to
spread. Now, people not only have more disposable income, but they're also a
lot less worried about falling back into recession," explained Peter Ahl,
Managing Director of the award-winning online florist Serenata Flowers.

The online flower store has also experienced a significant increase in
the number of early Christmas orders, which suggests consumers have learned
from the recession and are planning ahead.

"The numbers suggest we'll have a better Christmas across the board than
we have the last few years. More consumers are preplanning their gifts and we
believe this is a direct result of the recession — people are budgeting,
saving and organising their money, rather than impulse shopping," Ahl added.

Business is booming for florists. The industry expects to sell over half
a million Christmas flowers and bouquets this year alone. And according to
Serenata's statistics, over fifty percent of all Christmas flower deliveries
will be ordered online.

The Christmas flowers (www.serenataflowers.com/christmas-flowers)
UK delivery service is extremely popular with consumers outside the UK who
wish to send flowers and gifts to friends and loved ones living in Britain.
Serenata believes the increasing number of British expats buying flowers
online is a good indication that, while consumers are spending more than they
did during the recession, travel budgets remain tight.

"Sending flowers is still one of the best ways to show someone love and
affection, which can be extremely difficult when long distances are involved.
Combine beautiful blossoms and gifts of all kinds with the convenience of
buying flowers online, however, and consumers can find the perfect gift for
anyone, no matter where they are in the world," said Ahl.

About Serenata:

Serenata, one of the largest independent UK online
florists (www.serenataflowers.com/petals/Florists.htm), sends flowers
across the capital and the UK seven days a week, including deliveries to and
from over 150 countries worldwide.

Serenata offers free flower delivery (
www.serenataflowers.com/petals/Flower_Delivery.htm) throughout the UK.
It handles early morning, late evening 'avoid the school run' deliveries,
same day and next day orders as well as delivery on Saturdays and Sundays.

For more information contact Serenata Flowers on +44(0)800-047-0310

    Serenata Commerce Ltd
    Lakeside House, 1 Furzeground Way, Stockley Park
    Heathrow, London, UB11 1BD
    SerenataFlowers.com

For more information contact Serenata Flowers on +44(0)800-047-0310 or email: pressoffice at serenataflowers.com . tel no. +44(0)207-100-5801