Serenata Flowers Implements Twinfield for ‘Any Time, Anywhere’ Accounting

By Twinfield Uk, PRNE
Monday, September 19, 2011

CHELMSFORD, England, September 20, 2011 -

-Twinfield Online Accounting System Provides e-florist with ‘Real-Time’ Information on Cash-flow Management, Forecasting and Budgeting, Irrespective of Location-

Serenata Flowers, the online retailer of flowers, chocolates and wine, has implemented Twinfield’s online accounting system to increase visibility of financial performance and impose far greater control over spend and cash flow. By using Twinfield, Serenata Flowers is able to produce and compile reports quickly and easily at less cost, whilst also providing financial staff with secure remote access to the accounting system anytime, anywhere.

Prior to working with Twinfield, Serenata Flowers was using an accounting system from Access which ran on a dedicated Server at head office. However, as Peter Ahl, Managing Director of Serenata Flowers, explains, “Whilst our previous system worked sufficiently within the office environment, it could not support us remotely. This was a major factor, as we have a number of people working in different locations nationwide, with many of our bookkeepers working from home rather than the office.”

Ahl continues, “In order to overcome this problem, we began to evaluate the online accounting solutions available. We chose Twinfield because of its ease of use, broad functionality and low cost of ownership. We could immediately see how Twinfield could benefit our business and make it easier for our accounts department to provide the business with a real-time picture of financial performance. In turn, this means that we now have a much tighter control of cash-flow management, forecasting and budgeting.”  

Twinfield has also significantly reduced the amount of time that it takes to compile management reports. Ahl says, “In the past, staff would have to come into the office to input accounting information, but now all the data can be entered from any location at anytime. This was particularly useful during the recent cold snap that hit the UK, as it meant our business operations remained unaffected. Staff were simply able to work from home and continue their day-to-day tasks as if they were office-based, which was a major benefit to the business.”

Ahl concludes, “We have a great working relationship with Twinfield. The system is so simple to use that we have hardly had to contact the support team, but on the rare occasions that we have needed some assistance or have a query about the system we have found the Twinfield team to be very responsive and really helpful.”

About Serenata Flowers

Serenata flowers is one of the UKs leading online florists. Serenata sources flowers direct from growers and auctions around the world and ships directly to consumers, thereby cutting down the time in transit for fresher flowers. Serenata is an award winning online flower business, recognised by the dTi, Web-user magazine (Gold award) and Which (Best Mothers Day flowers 2011) for its excellent flower quality and business practices.

About Twinfield

Twinfield UK is a subsidiary of Twinfield International N.V., the European market leader in the area of online accounting. Today, more than 80,000 financial accounts are being compiled using Twinfield in 22 countries. Online accounting via Twinfield means flexible accounting, with a range of subscriptions to suit both small and large organisations. Twinfield also ensures efficient, secure, real-time data exchange between clients and administration or accountancy firms. Because Twinfield works as a web application, users can access and exchange financial reports online anywhere and anytime via a secure internet connection. For more information about the company and its services go to:

Kirsty Cornell/Kieran Kent
The itpr Partnership
t. +44(0)1932-57-88-00


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