Silverpop Hosts Top Industry Speakers at 2010 EMEA Client Conference

Company brings customers and expert staff together to explore the future of email marketing and marketing automation

LONDON, October 1, 2010 - Silverpop(R), a leading provider of email marketing and marketing
automation solutions, has announced that its annual EMEA client conference
will this year take place in London on 5th October. The conference, which
will feature Silverpop thought leaders as well as several marquee clients and
strategic partners, will focus on the future of email marketing and marketing
automation, and how best to engage with customers and prospects in this
buyer-driven environment.

The expert speakers will explore the current state of the industry, and
give attendees the opportunity to review real-life case studies, highlighting
best practices in lead management, content marketing, triggered emails,
user-generated content and more. Delegates will leave with a better sense of
the strategies, tactics and technology necessary to take their programs to
the next level.

Delegates can attend the keynote address by Silverpop's CEO Bill Nussey
and afternoon sessions led by Silverpop's Vice President of Industry
Relations Loren McDonald and Vice President of Business Development Will
Schnabel as well as clients and partners including Air New Zealand, Copper
(on behalf of World Vision), SeeWhy, CleverTouch, The Annuitas Group, Base
One Group and Bourne. They will also be able to interact one-on-one with
event sponsors in the Partner Expo and with Silverpop product and strategy
experts in the "Expert Lounge." This more informal setting will offer
delegates the opportunity to discuss best practices, and offer real-time
input and feedback on Silverpop products.

Richard Evans, Silverpop's director of marketing-EMEA commented: "Today's
buyers are more empowered than ever before, while marketers are faced with
increasingly limited resources and tighter budgets. To be successful,
marketers will need to utilize sophisticated and automated email marketing
and lead management programs designed to consider individual preferences and
position in the buying cycle. By doing so, they will connect with customers
and prospects on deeper levels. By bringing together global brands and
industry experts, our annual conference will provide delegates with a unique
opportunity to discuss the future of email marketing and marketing automation
and explore tested best practices with fellow industry leaders."

About Silverpop

Silverpop is a leading provider of email marketing and marketing
automation solutions. It helps marketers turn prospects into customers — and
customers into fans — through the creation, automation and delivery of
relevant, multichannel digital messaging. Companies rely on the Silverpop
Engage platform to create and manage sophisticated email marketing campaigns
that reach millions of individuals — one at a time — engaging prospective
customers and enhancing lifetime customer value and brand loyalty.
Silverpop's marketing automation capabilities enable B2B marketers to
efficiently manage leads and drive qualified sales opportunities through
scoring and by nurturing campaigns that move prospects from interest to
conversion. Silverpop's industry-leading thought capital, strategic counsel,
service and support helps B2C and B2B customers with the precise level of
training and advice needed to quickly improve campaign results and ROI. With
offices in the United States, the United Kingdom and Germany, Silverpop's
marketing technologies are used by industry-leading brands around the globe.
Best practices and white papers are available at www.silverpop.com.

    Contact:
    Wyatt Jefferies
    Silverpop, Senior Corporate Communications Associate
    +1-770-763-3049
    wjefferies@silverpop.com

Wyatt Jefferies, Silverpop, Senior Corporate Communications Associate, +1-770-763-3049, wjefferies at silverpop.com