Sky Sports Launch Free Fantasy Football 2011 Game

LONDON, July 15, 2011 -

SkySports are delighted to announce the launch of their new and
improved Fantasy
Football 2011 game. Having teamed up with GFM to create a brand
new Fantasy Football game for the 2011/12 football season, the Sky
Sports Fantasy Football game offers fans the chance to choose and
manage their own “dream team” and to score points according to the
real life performance of selected players.

Completely free and with a compelling
£100,000 in prizes, Sky Sports have added a multitude of new
features that every player can take advantage of. These new
features include live points updates and hassle-free private
leagues where Sky Sports can manage your bets absolutely free of
charge. With the Sky Sports presenters and pundits playing already,
now is the time to join the latest and greatest edition to the
fantasy football leagues. Regarding the launch Andrew Evans,
Product Manager, Sports Games explains:

“We‘ve made
some big steps this season to greatly improve Sky Sports Fantasy
Football including loads more ways to win, live points updates
and ‘Private Leagues +‘ where we make
it as easy as possible for Chairmen to run their own league with
friends and colleagues .  Working closely with our colleagues
in Sky Sports we‘ve ensured that that new game has
all of the hallmarks of a Sky Sport product and with Jeff Stelling
fronting the game we‘re looking forward to a very
exciting Fantasy Football season.“

Indeed, Sky Sports Fantasy Football promises to be an exciting
year, with Premier League clubs getting bigger and better with more
money to spend on more prestigious players. This leads to one of
the big differences with the game this year; Sky Sports are giving
player the chance to create not one, but two teams. The chances of
winning just doubled!

After you’ve chosen your teams, make sure you check the Sky
Sports Fantasy Football 2011 page regularly as it as it is
constantly updated with player analysis, scores and all manner of
reports on the fantasy football 2011 world throughout the premier
league season. Completely free to play, set up private leagues with
friends and family for some close competition or, for those who
fancy a harder challenge, take part in the global fantasy football
arena. Best of luck!

Visit the Sky Sports
website for the latest sporting scores, news and events.

About Sky Sports

Sky Sports show all the latest sporting events from football,
cricket and rugby union to golf, tennis, boxing and cycling.
 Whether its live Premier League games you want to the latest
from the F1 circuit, Sky Sports have it all. Visit the Sky Sports
website to find out more details on the latest games, fixtures and
news.

About Sky Bet

Sky Bet primarily offer an
online sports betting service for popular sports such as football,
horse racing, golf, cricket, tennis, rugby and many more. Customers
can also access the service through mobiles, TV and over the phone.
To bet with Sky Bet you need to open a free account and register a
debit card, credit card or e-wallet. Sky Bet does not accept
customers from the USA and operates fully within UK law under a
licence issued by the  Alderney Gambling Control
Commission.

Helen Jacob, Sky Bet PR Manager, T: +44(0)113-3895941