New Version of Ensight eCRM Suite Simplifies Social Media Management for Marketers

By Ensight, PRNE
Thursday, July 14, 2011

LONDON, July 15, 2011 -


Ensight has announced the immediate availability of the latest
version of its Ensight multi-channel eCRM suite, which introduces a
powerful new social media management application called

Conversations helps marketers to improve the effectiveness and
efficiency of their social media engagements across channels such
as Facebook and Twitter.

This product is specifically designed to address the social media
needs of marketers rather than public relations or customer support
employees. It makes it quicker and easier for marketers to engage
with their audiences, measure their success in connecting with
customers and prospects, and build up social profiles of the people
engaging with and influencing their brands. With the addition of
this application to the suite, Ensight version 4.2 offers marketers
the ability to seamlessly manage customer relationships across the
Web, mobile, email and social media channels.

Ensight enables marketers to gather information about customers and
prospects across these electronic channels and use it intelligently
to drive new business.

Says John Ginsberg, product and marketing director at Ensight,
“Conversations is designed to cut through the noise and clutter and
give marketers the functionality and data they need to maximise the
potential of social media as a marketing channel. It saves time for
marketers and stops social media from turning into a burden.”

The Conversations application is designed with a clean interface
that gives marketers the social media information that matters to
them and nothing else. A split-screen view separates the marketer’s
social contributions from those of the audience.

With a glance, marketers can see their own social media content and
the responses it is generating in real-time. They can see how
successful their posts are by the replies, re-tweets, likes, and
clicks they attract. They can also see what customers are saying
about their brands and companies independently of
marketer-initiated content.

In addition, Conversations enables marketers to build up social
profiles of the people who engage with the brand via social media.
This allows them to start understanding who is important so that
they can attempt to influence and reward them. Social profiles can
take a range of attributes such as Klout ranking or followers into
account and can be segmented using a wide range of criteria.

Conversations is included in the price of the Ensight eCRM suite
and is available as a free upgrade to all existing customers.

Ensight version 4.2 also includes a range of other enhancements.
With the Ensight PageStream plug-in, companies can easily manage
their Facebook page content. Using PageStream’s workflow and
content creation tools, they can create content (including
competitions) and engage with Facebook fans.

The email marketing functionality built into the suite has also
been improved with new features that make it even simpler to target
customers and prospects based on historical campaign data.

Concludes Ginsberg: “With the latest enhancements, the Ensight eCRM
suite is a perfect solution for companies that want to track
customers and campaigns across multiple digital channels. It
enables them to maximise opportunities for engagement with
customers and ultimately drive new sales.”

The Ensight eCRM Suite uniquely integrates web, mobile, social and
email marketing - fused perfectly with a comprehensive audience
profiling engine. You can manage these channels through one
intuitive, easy-to-use interface - and issue personalised, relevant
communications fast and effectively.

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