Smart Shopping Techniques That Can Help Consumers Optimise Christmas Purchases and Prepare for the January VAT Increase

Monday, November 8, 2010

LONDON, November 9, 2010 - The Christmas shopping season offers consumers some of the best deals and
discounts of the year., a part of Experian, announces
its list of smart shopping techniques that can help shoppers leverage
Christmas purchases to ease the Value Added Tax increase.

"With the VAT increase right around the corner, shoppers need to be very
focused on maximising their Christmas budgets this festive season and taking
advantage of all the Christmas sales and discounts offered by retailers,"
said Russ Carroll, business director of "With thoughtful
planning of the big-ticket purchases needed in the new year, consumers will
be able to make the most of their Christmas budgets to help them shift into
new spending habits once VAT increases in January."

    -- Make a list and budget for any big-ticket purchases needed in the next
       six months -- After reviewing the list and budget, make a monthly plan
       of purchases, focusing on the most expensive purchases in the festive
       season, prior to the VAT increase.
    -- Comparison-shop for everything on the list -- Comparison-shopping
       sites, such as, save consumers an average of 20
       percent to 30 percent on popular Christmas gifts and big-ticket items
       like laptops, GPS devices and UGG(R) boots.
    -- Check prices online from a mobile phone -- If shopping during a
       brick-and-mortar retailer's pre- or post-Christmas sale, use a
       comparison-shopping app, like PriceGrabber's iPhone(R) app, to
       evaluate products and to ensure the sale price really is the best deal
    -- Set a price alert -- PriceGrabber(R) allows consumers to set a price
       alert that sends them an email notification when the item drops to
       their desired price. These alerts are helpful for big-ticket items
       like digital cameras and consumer electronics.
    -- Read product reviews before making a purchase -- Before purchasing any
       product, take the time to read product reviews. This will help ensure
       that the deal of a lifetime doesn't turn into a nightmare.
    -- Check for coupons online -- PriceGrabber's coupon category helps you
       find increased discounts by allowing you to search through all the
       coupons it has available.
    -- Follow your favourite shopping sites on Twitter -- Many shopping
       Websites, like @PriceGrabberUK, will be tweeting out some of the best
       deals of the festive season to followers. Not only will shoppers know
       about the best deals on the Internet, but they also will have the
       chance to win some of the hottest gifts of the season.

About, a part of Experian, is a leading online shopping site
where savvy shoppers can instantly find and compare millions of unique
products and services across 20 categories with thousands of merchants.
Compare products side by side to find the right retailers at the best prices
within popular categories, such as Digital Cameras, Electronics, Computers,
Clothing, Books, TVs and more. provides shoppers with the
right product from the right merchant at the best price anytime, anywhere.
Visit us at

About Experian

Experian(R) is the leading global information services company, providing
data and analytical tools to clients in more than 90 countries. The company
helps businesses to manage credit risk, prevent fraud, target marketing
offers and automate decision making. Experian also helps individuals to check
their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended March 31,
, was US$3.9 billion. Experian employs approximately 15,000 people in 40
countries and has its corporate headquarters in Dublin, Ireland, with
operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao
Paulo, Brazil

For more information, visit

Experian and the Experian marks used herein are service marks or
registered trademarks of Experian Information Solutions, Inc. Other product
and company names mentioned herein are the property of their respective

Lisa Balliache of The PR Network, +44-(0)7768 264132, lisa.balliache at, for; or Sharon Banfield of, +1-323-601-1223, sbanfield at

will not be displayed