Spanish Women Top Online Flirting League: Global Study

They are "Most Likely to Make the First Move": Study of 90 Million Contacts

LONDON, November 4, 2010 - Spanish women are the world's "most flirtatious", according to a global
study of online flirting, which finds that the women of Spain are more likely
than those in any other country to initiate online contact with a man - in
short, to make the first move.

The study of "flirtation behaviour" across the world analyses 90 million
contacts made during a month on Badoo (www.badoo.com), a a "social
dating" network, with 80 million registered users in over 240 countries.

Spanish women top the resulting "World Flirtation League", which ranks
Badoo's 20 most popular countries by the number of contacts with a man
initiated per month by the average woman in each country.

Next are Poland, Dominican Republic and Italy. Latin countries fill eight
of the top 10 places, while Germany, France and the UK trail.

"Most of us still expect men to be the ones making the first approach
towards the opposite sex", says Lloyd Price, Badoo's Director of Marketing.

"But we wanted to know whether women in some countries were more likely
to approach men than those in others - and what this said about those
societies."

The average Spanish woman initiates 1.33 contacts with a man per month;
far more than women in Germany (0.81), the UK (0.78), France (0.69) or the
U.S. (0.63).

The finding that Spanish women are twice as flirtatious as British,
French or American ones might surprise some people.

But Spain has changed dramatically in recent decades. The "Old Spain" of
senoras dressed in black has long ago now given way to a "New Spain" of more
confident, feisty women.

WORLD FLIRTATION LEAGUE

    RANK COUNTRY            SCORE*
    1.   Spain              1.33
    2.   Poland             1.31
    3.   Dominican Republic 1.25
    4.=  Italy              1.13
    4.=  Argentina          1.13
    6.   Brazil             1.12
    7.   Chile              1.09
    8.   Portugal           1.04
    9.   Canada             0.96
    10.  Venezuela          0.94
    11.  Netherlands        0.86
    12.  Germany            0.81
    13.  Colombia           0.80
    14.  UK                 0.78
    15.  Czech Republic     0.76
    16.  Mexico             0.72
    17.  France             0.69
    18.  Belgium            0.68
    19.  United States      0.63
    20.  Ecuador            0.62

* The number of men-per-month approached by the average woman in that
country.

CONTACT: info@thorburnmedia.co.uk

CONTACT: Mick Thorburn, mick at thorburnmedia.co.uk. T: +44(0)7961-033615, info at thorburnmedia.co.uk