St Lucia - The Island of the Future

St Lucia is Not Just for the Rich and Famous, Say DialAFlight

LONDON, April 27, 2011 - The beautiful Caribbean island of St Lucia has long been synonymous with
high end luxury and big spending visitors but now, thanks to a broadening
variety of accommodation and improved accessibility, its appeal extends well
beyond honeymooners and the super rich.

DialAFlight TV's recent St Lucia feature
(www.dialaflight.com/flights/caribbean/stlucia) highlighted the
island's broadening demographic reach as well as its increasingly impressive
range of attractions and facilities. So, whilst St Lucia retains its
reputation as a celebrity hideaway - reportedly Amy Winehouse and Harrison
Ford are amongst the latest stars to purchase properties - it's also emerging
as a destination with enough range to cater equally well to more modest
budgets. Head of St Lucian tourism, Jean-Marc Flambert, emphasised the
island's accessibility to a wide range of budgets:

"From GBP15 right up to thousands, whether you want a home stay, a large
hotel or a small hotel, we have that variety and are able to meet different
budgets."

St Lucia's principal appeal will always be its staggering natural beauty.
Immaculate white beaches and opulent emerald seas make this a picture perfect
beach holiday destination, but venture inland and the scenery is just as
remarkable - a verdant landscape of lush rainforest, rolling hills and
jutting volcanic rocks.

Now, spurred by strong investment from both the government and the
private sector, such obvious natural assets are being matched by exceptional
new facilities and world class accommodation. Recent high profile
developments include the Caribbean's first overwater bungalows at Sandals and
Hotel Chocolat, a lavishly renovated cocoa estate where chocoholics can
indulge their passion amidst truly magnificent surroundings.

With exciting new developments like these enhancing such ravishing
natural beauty it's no wonder DialAFlight MD Peter Stephens is tipping St
Lucia as 'the island of the future'.

About DialAFlight

DialAFlight is one of the UK's leading travel companies and
has been in business for 30 years. Our sales people have 2000 collective
years experience between them and our buying power is second to none. Each
year hundreds of thousands of people come to us for cheap flights, hotels,
car hire, weekend breaks and business flights. DialAFlight offer more than
six million cheap flights to a wide range of destinations around the world
including flights to Sydney
(www.dialaflight.com/flights/australia/sydney/) and flights to New
York (www.dialaflight.com/flights/usa/newyorkstate/newyork/).

Media contact details: Vicky Hampton, DialAFlight, +44(0)2079629966