The Royal Forecast: MyWeather Predicts Brollies and Clouds at Westminster Abbey for Big Day

New consumer brand from leading weather information provider, Weather Central, predicts mild conditions and possible showers at Westminster Abbey's precise location for the decade's most anticipated wedding

MADISON, Wisconsin, April 27, 2011 - MyWeather, a new consumer brand from Weather Central, the world's leading
provider of interactive weather graphics and data services for television,
Web, and mobile, is projecting cloudy skies and scattered showers throughout
the Royal Wedding at the end of this week. The multimedia extravaganza, which
will marry Prince William and Kate Middleton, will take place at Westminster
Abbey this Friday, but onlookers would be wise to bring their brollies and
macks. (Americans making the trip should consider packing umbrellas and
raincoats.)

    (Photo: photos.prnewswire.com/prnh/20110427/LA90328-a)
    (Logo: photos.prnewswire.com/prnh/20110427/LA90328LOGO-b)

More precise than any other service, MyWeather's forecast for the wedding
is not based on broad information for the entire city of London, but rather
specific data for Westminster Abbey's exact location and the surrounding
1km-wide area. Throughout the week, MyWeather.com
(tinyurl.com/6xd899t) and its social media assets will be the
authoritative online destination for precise, accurate and immersive weather
information concerning the Royal Wedding, featuring graphics, video forecasts
and more. A video that includes a 3-D "fly-over" of Westminster Abbey with
hourly forecast conditions can currently be viewed at
youtube.com/myweather.

Employing the company's highly precise and accurate technologies,
MyWeather's best-in-class meteorologists are expecting mild temperatures,
mostly cloudy skies and growing chances for rain at Westminster Abbey on the
big day. Temperatures Friday morning will likely start out between 7 degrees
and 9 degrees C (mid 40s F), but will rise to around 15 - 17 degrees C (upper
50s to low 60s F) through the ceremony and into the afternoon. Brisk
east-northeast winds will range from 10 - 20 mph with gusts as high as 30
mph. Rain chances for Friday are right around 30%, as scattered showers may
blow in from the east off of the North Sea.

Forecast for the Ceremony:

    - 11:00 AM - Mostly cloudy skies with a 30% chance of showers.
      Temperatures around 14 degrees C, with an east-northeast wind at around
      13 mph.

"Any wedding beckons for a beautiful, sunny day. Though not the most
desirable conditions for a wedding - let alone one of this magnitude - the
forecast doesn't presume that there is anything but a bright road ahead for
Great Britain's beloved couple," said MyWeather's President, Chris Kelly.
"After all, should it rain, showers can only mean good luck for the future of
this royal union; we all know that a wet knot is harder to untie."

MyWeather delivers the first truly personalized weather service, online
and on the go. Powered by the highly accurate, hyper-local, high-resolution
images and data that Weather Central is well-respected for in the products it
offers businesses; MyWeather now brings the same expert information to
consumers. MyWeather's soon-to-be-released suite of digital products will
include the MyWeather.com (tinyurl.com/6xd899t) website, a desktop
application, a mobile website, and apps for the iPhone and Android operating
systems to give users portable profiles, highly detailed forecasts, and
beautiful graphics - all managed within a simple, customizable interface.

About MyWeather & Weather Central, LP

MyWeather was created by Weather Central, LP, to provide consumers with
personalized, precise, portable weather data and graphics online and on
mobile devices. Weather Central, founded in 1974 by broadcasters and
meteorologists based in Madison, Wisconsin, is the leading provider of
professional on-air, online, print, mobile, and enterprise weather solutions
and forecasting in North America and to major customers worldwide. Utilizing
the Company's dynamic weather graphics, precise forecast models and data, and
patented technology, more than 1000 partners and hundreds of millions of
consumers worldwide benefit from Weather Central's attention to weather
presentation, detail and insight. For more information please visit online at
MyWeather.com (tinyurl.com/6xd899t), like us on facebook.com/myweather
(www.facebook.com/myweather), watch us on youtube.com/myweather
, and follow us @myweather (twitter.com/myweather).

    Contact for MyWeather & Weather Central, LP
    Kyle Giunta
    MediaLink
    kyle@medialinkllc.com
    +1-646-259-3006

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