Standard Life Wealth Opens Birmingham Office With Five New Appointments

LONDON, November 11, 2010 - Standard Life Wealth, the investment specialist for private clients, has
appointed five people to boost its team. The latest expansion brings a total
of 15 new recruits* to Standard Life Wealth this year.

The appointments will be made up of two senior client portfolio managers
(Alastair Garvie and Gregg Henderson), one client portfolio manager (John
Payne) and two client portfolio manager assistants (Eileen Morrison and Clare
Messham) and will be based in Birmingham giving Standard Life Wealth a third
fixed location in the UK alongside Edinburgh and London.

Richard Charnock, Standard Life wealth chief executive officer said: "I'm
delighted to welcome another five people to join us at Standard Life Wealth.
In this year alone we have seen the team expand by over a third which
highlights our commitment to growing the business. This expansion not only
creates a vehicle to enable us to meet current business demands but will also
give us a dedicated resource in the Birmingham area. The team has extensive
experience in the discretionary fund management industry which makes them
ideal candidates to form our new office.

"Our unique goal based investment approach and our success of delivering
superior investment performance has meant that Standard Life Wealth
(www.standardlife.co.uk/content/saving/isas/investISA_outside.html)
has been an attractive option to both clients and advisers alike since the
launch in 2008. We draw on the knowledge and experience of colleagues in the
Standard Life Group who have been at the forefront of liability driven
investments for over 180 years. This allows us focus on delivering what is
needed to meet clients' financial goals."

About Standard Life:

Standard Life is a leading long term savings and investments company
headquartered in Edinburgh and operating internationally. Established in
1825, Standard Life provides wealth management, (
www.standardlife.co.uk/content/index.html) life assurance and
pensions, investment management to over 6.5 million customers worldwide.

Standard Life provides flexibility and support to build its customers'
confidence in their future wealth. Standard Life operates in the United
Kingdom, Europe, North America and Asia Pacific, and globally with Standard
Life Investments.

Standard Life Wealth is an investment management (
www.standardlife.co.uk/content/savings/savings_home.html) service and
a subsidiary of Standard Life PLC. Standard Life Wealth offers personal
investment management services for private individuals using a unique goal
based investment approach, utilising institutional investment techniques
previously not available to private investors. Standard Life Wealth's sole
focus is maximising the certainty that client goals are met.

Notes to Editors:

* Concise CVs are available on request.

    Press Contact:

    Paul Keeble
    Senior Media Affairs Manager

    Standard Life plc
    Level 34
    30 St Mary Axe
    London
    EC3A 8EP
    +44(0)20-7872-4481

    www.standardlife.com

Press Contact: Paul Keeble, Senior Media Affairs Manager, Standard Life plc, Level 34, 30 St Mary Axe, London, EC3A 8EP, +44(0)20-7872-4481