Start-rite Launches its 2011 Spring/Summer Collection

With Beautiful, Fresh Styles, Start-rite has the Perfect Footwear for all of Your Child's Seasonal Adventures in Their 2011 Spring/Summer Collection

LONDON, March 30, 2011 - With stunning styles that are totally on trend, you can't go wrong with
Start-rite's gorgeous Spring/Summer collection for 2011. With plenty of shoes
to suit any occasion, you'll find something that your children will really
enjoy wearing. As a brand, Start-rite is well known for providing top quality
footwear for growing feet, and with their unique fit system you can be sure
of purchasing something that will both support and protect your child's feet

This season's exciting new designs include styles with great bursts of
colour that all children will enjoy wearing. For girls there is a wonderful
choice of pinks, purples and reds. The collection's South American inspired
'Festival' theme sees many styles with added sparkle, colourful beads for a
fun holiday feel. For the boys, browns, blues and khakis dominate with a
Latin American ranch influence for a relaxed casual look that is robust and
functional as well as colourful.

The spring summer collection for 2011 also has some great school shoes
(www.startriteshoes.com/) to choose from. Free Kick is this season's
perfect sporty school shoe for boys. With a double rip-tape fastening for a
completely secure fit, this new style also has a scuff resistant toe making
this shoe even more resilient, perfect for little boys who love running
about. Available in both black and brown leather this shoe will meet most
school uniform requirements. The Free Kick shoe is available in sizes
S9-L11/2, F,G,H making it easy for you to find just the right size.

For junior girls the Samba style is the new, modern take on the
traditional single bar school shoe design. With elongated heel stiffener and
rip-tape fastening, this design also has a new cleaner, slimmer and simple
detailed heeled sole. Also available in black and brown leather to meet
school uniform requirements this school shoe is also available in black
patent and Atlantic leather. Available in sizes S11-L51/2 and with
Start-rite's unique fit system all Start-rite's school shoes remain extra
comfortable throughout the day.

For more casual occasions Peony is perfect for girls. This Navy canvas
fitted t-bar shoe with buckle fastening has a vibrant red flower appliqué
design and embroidery detail. Set to be a big hit this summer, there is no
little girl who wouldn't enjoy wearing this shoe. For boys Shipshape is one
of three new canvas styles in sizes S4-S81/2 at Star-rite this season. This
canvas shoe has a fun nautical design and will provide excellent comfort,
perfect for any aspiring little sailor.

Recognised in more than 35 countries for superior quality, style and fit,
Start-rite has been entrusted by generations of parents to care for
children's feet. Start-rite offers stylish fitted footwear from pre-walkers
to sporty casuals and smart school shoes, cool sandals, cosy slippers and fun
wellies, as well as the timeless English Classics collection. Start-rite's
children's shoes are available in whole and half sizes and multi-width
fittings, helping to ensure the best possible fit for every child.

For details on all Start-rite products please visit
www.startriteshoes.com

Helen Cook; +44(0)1603-437909; helen.cook at start-rite.co.uk